Ads of the World is a commercial advertising archive and community showcasing the best and most interesting creative work worldwide. More
We want your brains!Check out the AotW-R Creative Competition
Deadline extended till Dec 15!
Subscribe
Greenpeace Philippines: Water / Pollution
Stop the cycle. Agricultural chemical waste contaminates our drinking water.
Advertising Agency: Jimenez Basic, Makati city, The Philippines
Creative Director: Don Sevilla III
Art Directors: Joey Ong, Jess Villaruel, Kevin Sabino
Copywriter: Joey Ong
Illustrator: Kevin Sabino
Digital Imaging: Jess Villaruel
Published: December 2007
Comments
I like the art, but the yin yang/inyou symbol is one of inter-penetration and balance, not a cycle.
I am not going for this. The message is not very clear. Go take a picture of the waterways in the PI they are in terrible shape a photo of that would communicate better. I would like to see a rendering of what they look like now and what they would look like clean. Who are they going to put this ad in front of?
I agree with nice gaijin. The Yin Yang doesn't mean clean up the bad and get rid of it. I mean, I can see a water vs oil metaphor in the symbol, but it doesn't tell me that we should eliminate the icky stuff.
Pollution and water exist in harmony?
You're right. This symbol says something like that: "There is no Good without Evil". Very bad concept.
i've seen this idea for another product
fiuhhh...
::son of mount malang::
::http://rantingrasamala.multiply.com/::
::hidup adalah proses menuju kematian yang sempurna::
whats yin yang gotta do with it?
nice art.
- kk
http://kk-portfolio.blogspot.com
Ok....wrong concept!
http://www.watshow.com
nice 1 i liked the art work....
Ouroboros would have worked better.
-Tung
--good idea is enemy of great idea
Shouldn't the white be the 'water' part? It looks more like a city to me. And the black doesn't look too polluted. All I see is one poison bottle. And do I see a tree with leaves in the poisoned side? Shouldn't that be dead too? Walter Anderson could do a much better job.
i agree with gaijin too. yin yang is not exactly a cycle.
Post new comment