Greenpeace: Owl

Unlike normal light bulbs, the economic bulbs save up to 80% more energy. If nature could act for itself, what would it choose?

Advertising Agency: Scala JWT Bucharest, Romania
Creative Catalyst: Angela Teodorescu, Alexandra Cantor
Illustrator: Alex Tamba
Executive Creative Director: Mihai Cojocaru
Art Director: Virgiliu Andone
Copywriter: Andreea Dragomir
Via: bestadsontv

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onestepahead's picture
97 pencils

Bad. Whats the insight here? are we sayibg that nature would choose this product over Moon or othre natural sources of light??? I feel the a forced connection is being made here and thats simply not working.

sumsum's picture
615 pencils

I'm with you. but I like the visuals!

babyblue's picture
14 pencils

well. I get it. I like the visuals... they are nice and very cute. And the idea it's easy or so I see it. If it were to choose among efficient light bulbs and other light bulbs, nature would go for the efficient ones. And these animals stand for the nature.

Dozer's picture
149 pencils

you open my mind, i think i agree with you

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