Greenpeace: Origami

Wasting paper. It kills more than tree's.

Advertising Agency: Roberts Smith, London
Art Directors / Copywriters: Daniel Roberts, Nick Smith

11 comments

ace85le's picture
ace85le
3939 pencils

Doesn't work for me. Inferior to their other campaigns this year.

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morse's picture
morse
16545 pencils

Not bad, would like to see a full campaign.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

alvord's picture
alvord
162 pencils

not too bad.

Geimima's picture
Geimima
815 pencils

nice.. campaignable

life is a playground

jackblack's picture
jackblack
2328 pencils

It's not wasted. It's a nice origami.

peticaca's picture
peticaca
189 pencils

Is it a print????
Are they saying that wasting paper is bad???
Am I the only one to see a huuuuuuge mistake here??

stevel's picture
stevel
423 pencils

HAHAHA good catch.

Kater's picture
Kater
10 pencils

Wasting apostrophes. It kills more than just copywriters.

Seriously, if that's a real campaign the copywriter should be shot.

Gi_bo's picture
Gi_bo
1385 pencils

I just hope they didn´t print many of these, cuz thats a whole lot of wasted paper

GiBo

Brunsworks's picture
Brunsworks
13 pencils

Unfortunately, the agency's bad proofing ("tree's"? Really? There's a precedent for using apostrophes in a plural, but it expired four centuries ago) kills this one for me. The image is sharp, though.

gcc's picture
gcc
4 pencils

I'm not saying it was copyied, but this is very similar: http://www.behance.net/gallery/Campanha-Utilizao-e-Reciclagem-de-Papel....

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