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Ocean defenders, 5

Agency: 
Published/Aired: 
March 2007
Description: 

Humans were once terrified of the sea. Today, it's the other way around.
Come on board: www.oceans.greenpeace.org

Advertising Agency: Lowe AG, Switzerland
Creative Directors: Valentina Herrmann, Beat Egger
Art Directors: Valentina Herrmann, Fernando Perez
Copywriters: Beat Egger, Keith Loell

Comments (16)

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Highest Rated

A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

HELL YES!

Come on lets hear it?

creative420's picture
creative420
Activity Score 279

Yes! and I am terrified of this copy.

Your copy is supposed to do something. Here you just have this graphic visual and a lame line to it. Do u think you're gonna get a sniff of any award? Or even a single reaction from your TA?

moonunit's picture
moonunit
Activity Score 125

why the hostility?

rotten mutton's picture
rotten mutton
Activity Score 57

I agree that the line could be better, but the way creative420 objects to it, you'd think that he already has a couple of lines waaaay better in mind. Well, let's hear em then! Astound us with your brilliance!

A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

HELL YES!

Come on lets hear it?

No fixed abode's picture
No fixed abode
Activity Score 380

What's lame about the line? Seems like a pretty clear piece of communication to go with an excellent visual.

kalpesh78's picture
kalpesh78
Activity Score 2578

good ad. everything fits perfectly. the only thing not fitting or is slightly out of place is the banner.

ideas....30 minutes nahi toh free.

creative420's picture
creative420
Activity Score 279

Yeah. The ad looks good. But I don't see people actually doing something about it.

justpassingby's picture
justpassingby
Activity Score 1368

nice thought but i hate how the copy has been placed. Slap it right on top of the ad

Saltsea's picture
Saltsea
Activity Score 321

Very nice copy, indeed.

creative420's picture
creative420
Activity Score 279

Hi Brenda. You're a Creative Director. Tell me! What is the call for action for this ad if you see there is any?

truecopy's picture
truecopy
Activity Score 399

This is a nice ad, visual, copy and all...maybe "too nice" for greenpeace..
I think it should be more involving.

"Sex sells. Truth even better." - A friend

elmikel's picture
elmikel
Activity Score 1147

I like the whole campaign. Nice visuals. And I think it speaks the right words to the world.

Btw, somebody said there's no call for action in these but I think it is the way of thinking that Greenpeace wants to change in the first place and then if you want, you can join them - this is not about a brand that you should choose among many.

dave78's picture
dave78
Activity Score 40

So bad "The Sea is afraid"? OMG Shame on this campaign
It is still the other way we should be more afraid of the sea then last 2 centurys

A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

An awesome illustration and a great concept.

The line is very clunky though.

franksandres's picture
franksandres
Activity Score 172

agree, pretty nice

Rog's picture
Rog
Activity Score 6082

Unusual, unexpected visual approach for Greenpeace.
Shame it doesn't gel with the rest of the campaign.

"It's Mabo. It's land rights. It's the VIBE, your honour!"

>>>> That's not an ad. THIS is an ad.

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