Humans were once terrified of the sea. Today, it's the other way around.
Come on board: www.oceans.greenpeace.org
Agency: Lowe AG, Switzerland
Creative Directors: Valentina Herrmann, Beat Egger
Art Directors: Valentina Herrmann, Fernando Perez
Copywriters: Beat Egger, Keith Loell
Via: gotads
Ads of the World is an advertising archive and community. The archive showcases campaigns from around the world categorized and updated daily. In the forum you can discuss your professional life and post your work for critique. The blog features advertising stories. Read more
On Demand Videos: Video tutorials for advertising pros and designers providing tools and information you can trust — and use — on your very next project. Subscribe today!
Comments
Yes! and I am terrified of this copy.
Your copy is supposed to do something. Here you just have this graphic visual and a lame line to it. Do u think you're gonna get a sniff of any award? Or even a single reaction from your TA?
why the hostility?
I agree that the line could be better, but the way creative420 objects to it, you'd think that he already has a couple of lines waaaay better in mind. Well, let's hear em then! Astound us with your brilliance!
HELL YES!
Come on lets hear it?
www.aaasmith.blogspot.com
What's lame about the line? Seems like a pretty clear piece of communication to go with an excellent visual.
good ad. everything fits perfectly. the only thing not fitting or is slightly out of place is the banner.
ideas....30 minutes nahi toh free.
Yeah. The ad looks good. But I don't see people actually doing something about it.
nice thought but i hate how the copy has been placed. Slap it right on top of the ad
Very nice copy, indeed.
Hi Brenda. You're a Creative Director. Tell me! What is the call for action for this ad if you see there is any?
This is a nice ad, visual, copy and all...maybe "too nice" for greenpeace..
I think it should be more involving.
"Sex sells. Truth even better."
A friend
I like the whole campaign. Nice visuals. And I think it speaks the right words to the world.
Btw, somebody said there's no call for action in these but I think it is the way of thinking that Greenpeace wants to change in the first place and then if you want, you can join them - this is not about a brand that you should choose among many.
So bad "The Sea is afraid"? OMG Shame on this campaign
It is still the other way we should be more afraid of the sea then last 2 centurys
An awesome illustration and a great concept.
The line is very clunky though.
www.aaasmith.blogspot.com
agree, pretty nice
Unusual, unexpected visual approach for Greenpeace.
Shame it doesn't gel with the rest of the campaign.
"It's Mabo. It's land rights. It's the VIBE, your honour!"
>>>> That's not an ad. THIS is an ad.
Post new comment