Greenpeace: Ocean defenders, 5

Humans were once terrified of the sea. Today, it's the other way around.
Come on board:

Advertising Agency: Lowe AG, Switzerland
Creative Directors: Valentina Herrmann, Beat Egger
Art Directors: Valentina Herrmann, Fernando Perez
Copywriters: Beat Egger, Keith Loell


creative420's picture
279 pencils

Yes! and I am terrified of this copy.

Your copy is supposed to do something. Here you just have this graphic visual and a lame line to it. Do u think you're gonna get a sniff of any award? Or even a single reaction from your TA?

moonunit's picture
125 pencils

why the hostility?

rotten mutton's picture
rotten mutton
57 pencils

I agree that the line could be better, but the way creative420 objects to it, you'd think that he already has a couple of lines waaaay better in mind. Well, let's hear em then! Astound us with your brilliance!

A. J. SMITH's picture
2834 pencils


Come on lets hear it?

No fixed abode's picture
No fixed abode
380 pencils

What's lame about the line? Seems like a pretty clear piece of communication to go with an excellent visual.

kalpesh78's picture
2580 pencils

good ad. everything fits perfectly. the only thing not fitting or is slightly out of place is the banner.

ideas....30 minutes nahi toh free.

creative420's picture
279 pencils

Yeah. The ad looks good. But I don't see people actually doing something about it.

justpassingby's picture
1368 pencils

nice thought but i hate how the copy has been placed. Slap it right on top of the ad

Saltsea's picture
321 pencils

Very nice copy, indeed.

creative420's picture
279 pencils

Hi Brenda. You're a Creative Director. Tell me! What is the call for action for this ad if you see there is any?

truecopy's picture
400 pencils

This is a nice ad, visual, copy and all...maybe "too nice" for greenpeace..
I think it should be more involving.

"Sex sells. Truth even better." - A friend

elmikel's picture
1147 pencils

I like the whole campaign. Nice visuals. And I think it speaks the right words to the world.

Btw, somebody said there's no call for action in these but I think it is the way of thinking that Greenpeace wants to change in the first place and then if you want, you can join them - this is not about a brand that you should choose among many.

dave78's picture
40 pencils

So bad "The Sea is afraid"? OMG Shame on this campaign
It is still the other way we should be more afraid of the sea then last 2 centurys

A. J. SMITH's picture
2834 pencils

An awesome illustration and a great concept.

The line is very clunky though.

franksandres's picture
172 pencils

agree, pretty nice

Rog's picture
6092 pencils

Unusual, unexpected visual approach for Greenpeace.
Shame it doesn't gel with the rest of the campaign.

"It's Mabo. It's land rights. It's the VIBE, your honour!"

>>>> That's not an ad. THIS is an ad.

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