Greenpeace: Ocean defenders, 3

Our oceans need more protection.
Come on board:

Advertising Agency: Lowe AG, Switzerland
Creative Directors: Valentina Herrmann, Beat Egger
Art Directors: Valentina Herrmann, Fernando Perez
Copywriters: Beat Egger, Keith Loell

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Shut Theory's picture
Shut Theory
515 pencils

although this is the most eye catchy of the campaign, i didnt quite get it!'s picture
1021 pencils

i think they are hidding themself behind the tag, from us, the mighty predetor.
visualy a very nice campaign for greenpeace.

justpassingby's picture
1368 pencils

really nice

Thiago Aranha's picture
Thiago Aranha
121 pencils

Freakin'tastic!!1 Love the copy, love the visuals... hate that we need ads like this...

Fractal Rene's picture
Fractal Rene
65 pencils

This is brilliant.

A. J. SMITH's picture
2838 pencils

I think as a concept this one works better.

The radically different visual style between this and the sea monsters one makes it feel like a whole different campaign though.

Doberman's picture
48 pencils


Rog's picture
6094 pencils

Yep. Pay that.

"It's Mabo. It's land rights. It's the VIBE, your honour!"

>>>> That's not an ad. THIS is an ad.

sherman's picture
153 pencils

this copy is the best of the serie.

Chocolat's picture
288 pencils

i think this is the best one....though i don't think this campaign is really going to move anyone to make a difference.

the_ashlands's picture
1394 pencils

definitely the best of the bunch...great use of the tag/copy element...

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