Greenpeace: Ocean defenders, 3

Our oceans need more protection.
Come on board: www.oceans.greenpeace.org

Advertising Agency: Lowe AG, Switzerland
Creative Directors: Valentina Herrmann, Beat Egger
Art Directors: Valentina Herrmann, Fernando Perez
Copywriters: Beat Egger, Keith Loell

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11 comments

Shut Theory's picture
Shut Theory
515 pencils

although this is the most eye catchy of the campaign, i didnt quite get it!

http://shut.elmota.com

roman-schwienbacher.com's picture
roman-schwienba...
1021 pencils

i think they are hidding themself behind the tag, from us, the mighty predetor.
visualy a very nice campaign for greenpeace.
peace..

justpassingby's picture
justpassingby
1368 pencils

really nice

Thiago Aranha's picture
Thiago Aranha
121 pencils

Freakin'tastic!!1 Love the copy, love the visuals... hate that we need ads like this...

Fractal Rene's picture
Fractal Rene
65 pencils

This is brilliant.

A. J. SMITH's picture
A. J. SMITH
2838 pencils

I think as a concept this one works better.

The radically different visual style between this and the sea monsters one makes it feel like a whole different campaign though.

Doberman's picture
Doberman
48 pencils

Great.

Rog's picture
Rog
6094 pencils

Yep. Pay that.

"It's Mabo. It's land rights. It's the VIBE, your honour!"

>>>> That's not an ad. THIS is an ad.

sherman's picture
sherman
153 pencils

this copy is the best of the serie.

Chocolat's picture
Chocolat
288 pencils

i think this is the best one....though i don't think this campaign is really going to move anyone to make a difference.

the_ashlands's picture
the_ashlands
1394 pencils

definitely the best of the bunch...great use of the tag/copy element...

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