Greenpeace: Ocean defenders, 3
Our oceans need more protection.
Come on board: www.oceans.greenpeace.org
Advertising Agency: Lowe AG, Switzerland
Creative Directors: Valentina Herrmann, Beat Egger
Art Directors: Valentina Herrmann, Fernando Perez
Copywriters: Beat Egger, Keith Loell
11 comments
although this is the most eye catchy of the campaign, i didnt quite get it!
http://shut.elmota.com
i think they are hidding themself behind the tag, from us, the mighty predetor.
visualy a very nice campaign for greenpeace.
peace..
really nice
Freakin'tastic!!1 Love the copy, love the visuals... hate that we need ads like this...
This is brilliant.
I think as a concept this one works better.
The radically different visual style between this and the sea monsters one makes it feel like a whole different campaign though.
www.aaasmith.blogspot.com
Great.
Yep. Pay that.
"It's Mabo. It's land rights. It's the VIBE, your honour!"
>>>> That's not an ad. THIS is an ad.
this copy is the best of the serie.
i think this is the best one....though i don't think this campaign is really going to move anyone to make a difference.
definitely the best of the bunch...great use of the tag/copy element...
www.ashlandic.com