A life raft for 6.6 billion people.
Come on board: www.oceans.greenpeace.org
Agency: Lowe AG, Switzerland
Creative Directors: Valentina Herrmann, Beat Egger
Art Directors: Valentina Herrmann, Fernando Perez
Copywriters: Beat Egger, Keith Loell
Via: gotads
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Comments
i do not get this one , but the visual is nice. and its greenpeace, so who cares. it must be something good..
it's the greenpeace boat that is the life raft for all the people on earth. (greenpeace will save the world, hence 6.6 billion people)
Oh I get it after your explanation.
Its ok. Whether or not that sentoiment works is, I suppose open to debate. Ironically, I think this has the tone of big corporate brand awareness advertising.
www.aaasmith.blogspot.com
also really nice
nice visual indeed
libs! look how they photoshopped the smoke that comes out the stack.. mmmmmm greenpeace, we can photoshop our own smoke.
ah lemme see.. the diesel fuel/fumes that comes out that boat? where does it go? the trash you know it takes them weeks if so months to get up there. not unless it nuke powered boat. neah they hate nuke powered stuff.
http://liberalpolemic.blogspot.com/search/label/Greenpeace
Sincerely,
Arnold Santillan
714-206-2459
I can't see any smoke...anyway, I believe that if there was a chance to have a cleaner boat, they would take the chance.
And besides anything that you can criticize them for, there is a need for such an organization on Earth.
I believe they use biodiesel, or ethanol. (which are much cleaner than anything derived from petrol)
great line
It should be "the" liferaft, not "a" liferaft. It took me a sec to figure out the line because of it. If Greenpeace is the one and only thing that will save us all, better be 100% clear about it. Maybe "The liferaft that will save....etc. etc."
they probably have more than one boat
Yeah, probably.
"It's Mabo. It's land rights. It's the VIBE, your honour!"
>>>> That's not an ad. THIS is an ad.
Changes the tack/feel (and yes, vibe!) of the campaign.
Here, it's all about Greenpeace.
Not all about our collective environment.
"It's Mabo. It's land rights. It's the VIBE, your honour!"
>>>> That's not an ad. THIS is an ad.
nice art....
that 'sign/banner' thing looks very odd with no nails or anything keeping it up....
www.ashlandic.com
I somewhat agree that the lack of nails is annoying. I like the photography of the ad, however, I do not like the organization and ship it represents.