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Ocean defenders, 1

Agency: 
Published/Aired: 
March 2007
Description: 

The greatest wonder of the sea is that it's still alive.
Come on board: www.oceans.greenpeace.org

Advertising Agency: Lowe AG, Switzerland
Creative Directors: Valentina Herrmann, Beat Egger
Art Directors: Valentina Herrmann, Fernando Perez
Copywriters: Beat Egger, Keith Loell

Comments (10)

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Highest Rated

Rog's picture
Rog
Activity Score 6082

I agree.
Very patchy. The illustrated etching ad looks out of place.

"It's Mabo. It's land rights. It's the VIBE, your honour!"

>>>> That's not an ad. THIS is an ad.

deep_tracy's picture
deep_tracy
Activity Score 588

nice. i like it. even though it reminds me of the school of tuna cans ad months ago.

it's a mixed campaign. some good, some not quite.

Rog's picture
Rog
Activity Score 6082

I agree.
Very patchy. The illustrated etching ad looks out of place.

"It's Mabo. It's land rights. It's the VIBE, your honour!"

>>>> That's not an ad. THIS is an ad.

kalpesh78's picture
kalpesh78
Activity Score 2578

true... i remember that too. but nevertheless its a great campaign.

ideas....30 minutes nahi toh free.

roman-schwienbacher.com's picture
roman-schwienba...
Activity Score 1021

very nicely done.

Davosk's picture
Davosk
Activity Score 4815

The best of the campaign. Straight to the point, nothing confusing the idea.

justpassingby's picture
justpassingby
Activity Score 1368

this one and the oxygen masks are the worst because theyve added something, retouched something which kills the whole thing for me. Nice line but i think another un-photoshoped visual would have been better

Thiago Aranha's picture
Thiago Aranha
Activity Score 121

Well, I like it, nice concept... very campaignable...

And very nice titles too...

bubblestheclownfish's picture
bubblestheclownfish
Activity Score 614

I donate monthly to Greenpeace. I really like these - though this particular one is kind of weak. The problem with the copy is that the reader could be lead to think there really isn't an issue - If the sea is still alive, then why change what we're doing? BTW if you want to see something depressing, go to YouTube and search for "dolphin slaughter Japan" narrated by Juaquin (sp?) Phoenix.

dookievil's picture
dookievil
Activity Score 92

wow

A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

I like the visual idea here.

But again the line writing, although the message is good, is delivered using very unnatural language.

If that was me my boss would make me write it again.

;-@

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