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Greenpeace: Ocean defenders, 1
The greatest wonder of the sea is that it's still alive.
Come on board: www.oceans.greenpeace.org
Agency: Lowe AG, Switzerland
Creative Directors: Valentina Herrmann, Beat Egger
Art Directors: Valentina Herrmann, Fernando Perez
Copywriters: Beat Egger, Keith Loell
Via: gotads
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nice. i like it. even though it reminds me of the school of tuna cans ad months ago.
it's a mixed campaign. some good, some not quite.
I agree.
Very patchy. The illustrated etching ad looks out of place.
"It's Mabo. It's land rights. It's the VIBE, your honour!"
true... i remember that too. but nevertheless its a great campaign.
ideas....30 minutes nahi toh free.
very nicely done.
The best of the campaign. Straight to the point, nothing confusing the idea.
this one and the oxygen masks are the worst because theyve added something, retouched something which kills the whole thing for me. Nice line but i think another un-photoshoped visual would have been better
Well, I like it, nice concept... very campaignable...
And very nice titles too...
Lorem Ipsum dolor sit amet...
I donate monthly to Greenpeace. I really like these - though this particular one is kind of weak. The problem with the copy is that the reader could be lead to think there really isn't an issue - If the sea is still alive, then why change what we're doing? BTW if you want to see something depressing, go to YouTube and search for "dolphin slaughter Japan" narrated by Juaquin (sp?) Phoenix.
wow
I like the visual idea here.
But again the line writing, although the message is good, is delivered using very unnatural language.
If that was me my boss would make me write it again.
;-@