Greenpeace: Ocean defenders, 1

The greatest wonder of the sea is that it's still alive.
Come on board:

Advertising Agency: Lowe AG, Switzerland
Creative Directors: Valentina Herrmann, Beat Egger
Art Directors: Valentina Herrmann, Fernando Perez
Copywriters: Beat Egger, Keith Loell

March 2007


deep_tracy's picture
588 pencils

nice. i like it. even though it reminds me of the school of tuna cans ad months ago.

it's a mixed campaign. some good, some not quite.

Rog's picture
6082 pencils

I agree.
Very patchy. The illustrated etching ad looks out of place.

"It's Mabo. It's land rights. It's the VIBE, your honour!"

>>>> That's not an ad. THIS is an ad.

kalpesh78's picture
2578 pencils

true... i remember that too. but nevertheless its a great campaign.

ideas....30 minutes nahi toh free.'s picture
1021 pencils

very nicely done.

Davosk's picture
4815 pencils

The best of the campaign. Straight to the point, nothing confusing the idea.

justpassingby's picture
1368 pencils

this one and the oxygen masks are the worst because theyve added something, retouched something which kills the whole thing for me. Nice line but i think another un-photoshoped visual would have been better

Thiago Aranha's picture
Thiago Aranha
121 pencils

Well, I like it, nice concept... very campaignable...

And very nice titles too...

bubblestheclownfish's picture
614 pencils

I donate monthly to Greenpeace. I really like these - though this particular one is kind of weak. The problem with the copy is that the reader could be lead to think there really isn't an issue - If the sea is still alive, then why change what we're doing? BTW if you want to see something depressing, go to YouTube and search for "dolphin slaughter Japan" narrated by Juaquin (sp?) Phoenix.

dookievil's picture
92 pencils


A. J. SMITH's picture
2824 pencils

I like the visual idea here.

But again the line writing, although the message is good, is delivered using very unnatural language.

If that was me my boss would make me write it again.


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