Greenpeace: Ocean defenders, 1

The greatest wonder of the sea is that it's still alive.
Come on board: www.oceans.greenpeace.org

Advertising Agency: Lowe AG, Switzerland
Creative Directors: Valentina Herrmann, Beat Egger
Art Directors: Valentina Herrmann, Fernando Perez
Copywriters: Beat Egger, Keith Loell

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10 comments

deep_tracy's picture
deep_tracy
588 pencils

nice. i like it. even though it reminds me of the school of tuna cans ad months ago.

it's a mixed campaign. some good, some not quite.

Rog's picture
Rog
6094 pencils

I agree.
Very patchy. The illustrated etching ad looks out of place.

"It's Mabo. It's land rights. It's the VIBE, your honour!"

>>>> That's not an ad. THIS is an ad.

kalpesh78's picture
kalpesh78
2580 pencils

true... i remember that too. but nevertheless its a great campaign.

ideas....30 minutes nahi toh free.

roman-schwienbacher.com's picture
roman-schwienba...
1021 pencils

very nicely done.

Davosk's picture
Davosk
4833 pencils

The best of the campaign. Straight to the point, nothing confusing the idea.

justpassingby's picture
justpassingby
1368 pencils

this one and the oxygen masks are the worst because theyve added something, retouched something which kills the whole thing for me. Nice line but i think another un-photoshoped visual would have been better

Thiago Aranha's picture
Thiago Aranha
121 pencils

Well, I like it, nice concept... very campaignable...

And very nice titles too...

bubblestheclownfish's picture
bubblestheclownfish
618 pencils

I donate monthly to Greenpeace. I really like these - though this particular one is kind of weak. The problem with the copy is that the reader could be lead to think there really isn't an issue - If the sea is still alive, then why change what we're doing? BTW if you want to see something depressing, go to YouTube and search for "dolphin slaughter Japan" narrated by Juaquin (sp?) Phoenix.

dookievil's picture
dookievil
92 pencils

wow

A. J. SMITH's picture
A. J. SMITH
2838 pencils

I like the visual idea here.

But again the line writing, although the message is good, is delivered using very unnatural language.

If that was me my boss would make me write it again.

;-@

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