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Creative Director / Copywriter: Constanza Revillot
Art Director: Nicolas BriceĖo
Published: April 2007
Comments
No thanks.
Mazes always crop up in creative sessions, they're up there with 'feet on the beach' and 'seeds'.
amazing, another maze idea.
Amazingly Bad... that is.
ShanGhai!
idea!
Take your time to kill the lion.
Pfff.
Conita:: greenpeace does not stop the animal slaughter, but at least it makes the way to the hunters more difficult.
its all about relevans. This one works, even if we seen it before. Greenpease protect the enviroment including the animals. That makes it more difficult for (the criminal). Why not show it.
I agree... it's definitely not the first time we see a maze in ads... but this one is using it in a different way, and the message is correct
Exactly my thoughts.
Advertising is not art, people. It's a means to sell products, companies and ideas. Mazes are an overused graphic, but if it works and gets the point across, I see no reason why not use it.