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Greenpeace: Hourglass

Greenpeace: Hourglass
Your rating: None Average: 8.4 (48 votes)

Time is running out.

Advertising Agency: Draftfcb Kobza, Vienna, Austria
Art Director: Roman Steiner
Copywriter: Arno Reisenbüchler
Photographer: Robert Striegl
Published: 2007

15 Comments

Domingos's picture 14 pencils

nice idea

Don Draper's picture 146 pencils

Yes the line helps, but I wonder if I would have got this had it not been labeled "hourglass"?

Lecter Lecaros's picture 247 pencils

come on guys, this ad its like travel in time, good for the 90s but old idea for 2007.
sorry Vienna:(

laserbeak's picture 103 pencils

I have to disagree with Cartman here. Nice idea here, even n 2007.

imke's picture 472 pencils

KILLER IDEA

TIME IS RUNNING OUT OF TIME

"No think is impossible"
---------------------------
http://mikeyonjan.blogspot.com/

the_capywriter's picture 5526 pencils

a good idea is of all ages...

adsactly! | Today's finest ad @ Pièce de Pub du Jour on Facebook and @ Pubdujour on Twitter

Mr.Top's picture 732 pencils

ok

elmikel's picture 1153 pencils

It's simple and effective, message is definitely there. I like Greenpeace ads though the message is always the same. But someone has to remind these issues again and again and Greenpeace makes it in a clever way...

Boyko's picture 29 pencils

What IS the issue, ELMIKEL? Time is running out for what? As a consumer I have no fucking clue what they want me to do. The answer is probaby donation, but where's it going and who's it going to?

I think they just found out a tree can look like a hour glass.

shekhar zinge's picture 150 pencils

nice idea. But you have already cut one tree.....

Rajib's picture 371 pencils

Nice Idea... Working for me...

<<.... Method in Madness ....>>

54NN's picture 113 pencils

The 2008 request more

54NN

Jeff Ng's picture 137 pencils

Nice idea and copy, there are more different interpretations if the copy is changed. The copy is precise enough. But art direction can be done better.

Qbird's picture 146 pencils

when u say time is running out..
does its mean u have to double up your action???
chop faster then??
piss....

ad is an art...
art aint ad!!
chirp chirp chirp...

prajith kumar's picture 52 pencils

good concept, I like it !!!

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