Greenpeace Hong Kong: Coastline
You are driving the coastlines under water. Show your support for Car Free Day 20009 at http://climatehero.greenpeace.org.cn
Advertising Agency: Grey Hong Kong
Executive Creative Director: Keith Ho
Creative Directors: Brian Ma
Art Directors: Brian Ma, Leo Yeung
Copywriters: Alfred Wong, Tony Chan
5 Comments
beautiful.. i like it...
but its not happening that these campaigns are effective against the pollution around the world... if we the individuals stick to it, the bigger guys and countries simply ruin we are slowly building.
| Everartz |
Ads are better when there's an element of truth present. Unfortunately, this ad just furthers absurd warming claims already proven false. Not only has the Earth NOT warmed in the last decade, but CO2 output via burning of fossil fuels WILL NOT cause ocean levels to rise.
This is great. I love the fact that it looks like just an aerial view of a coastline from far away, but on closer inspection its really a cluster of cars. The line is cool, too and I like the idea behind this campaign.
How could the coastline be under water? It is made by water.
Tweet tweet: @ThisAbility
Great imagery and concept for this campaign.
-Natalie
http://www.nataliemarion.com