Greenpeace Hong Kong: Coastline

You are driving the coastlines under water. Show your support for Car Free Day 20009 at http://climatehero.greenpeace.org.cn

Advertising Agency: Grey Hong Kong
Executive Creative Director: Keith Ho
Creative Directors: Brian Ma
Art Directors: Brian Ma, Leo Yeung
Copywriters: Alfred Wong, Tony Chan

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5 comments

everartz's picture
everartz
7611 pencils

beautiful.. i like it...
but its not happening that these campaigns are effective against the pollution around the world... if we the individuals stick to it, the bigger guys and countries simply ruin we are slowly building.

| Everartz |

Guest's picture
Guest

Ads are better when there's an element of truth present. Unfortunately, this ad just furthers absurd warming claims already proven false. Not only has the Earth NOT warmed in the last decade, but CO2 output via burning of fossil fuels WILL NOT cause ocean levels to rise.

AmOgodzzz's picture
AmOgodzzz
826 pencils

This is great. I love the fact that it looks like just an aerial view of a coastline from far away, but on closer inspection its really a cluster of cars. The line is cool, too and I like the idea behind this campaign.

CGilb09's picture
CGilb09
572 pencils

How could the coastline be under water? It is made by water.

Tweet tweet: @ThisAbility

NatalieM's picture
NatalieM
1687 pencils

Great imagery and concept for this campaign.

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