Greenpeace: Growing, 3

Your child is growing. Not as far as the oceans are rising.

Advertising Agency: Almap BBDO, São Paulo, Brazil
Executive Creative Directors: Marcello Serpa, Roberto Pereira, Luiz Sanches
Art Directors: Bruno Prosperi, Marcos Medeiros
Copywriter: Renato Simões

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everartz's picture
7611 pencils

im sure they did something for their eyes so viewers look at the ad with passion and react better...
i like it anyway...

| Everartz |

dis_ease's picture
14 pencils

i liked the idea comparing the growth with the increasing threat of global warming

Senhora Kolossa's picture
Senhora Kolossa
489 pencils

wtf? seems to be a patzners work! can't believe marcello did it. was he drunk maybe? or is his star sinking as fast as venice due to global warming? nevertheless: stop global warming ideas!

rebelscum's picture
2114 pencils

So sick to my ASS of militant groups like PETA, Greenpeace, etc. trying to scare me into giving them money. "Oh, if I don;t donate, these adorable children will drown and it'll all be my fault."


There're better ways to get me to realize that my life is the bane of the world's existence and that every time I drive to get my groceries is one more nail in the planet's coffin.


"I saw a subliminal ad executive once, but only for a second." - The Wright


I have thousands of pencils and $1.50 so I'm off to Starbucks

damngirl's picture
4 pencils

Let's debate political/environmental issues elsewhere. Personally I don't care about global warming, but this is ad they're trying to make, so stay on topic.

I think the blurring is confusing. What is it? water? soaked paper?

Perhaps they should just have water/waves rising.

Here's another idea, kids playing on a beach (or maybe not even on a beach) as water rises around them and their toys...

talay's picture
266 pencils

very bad execution... shame

sold's picture
3219 pencils

i think damngirl and rebelscum have no children.

here what i got: that blur on the pic is like the ocean that rise enough to hit your home, kill entire family and wet your stuff, include your son/daugther's pic. Worst of all: BEFORE your son/daugther grow.

yes, there is too much ads about global warming.
but what you will do if you have Greenpeace as a client? say "no, we tired of this"?

i think they did it well here, not awesome, not almap awards standard, but honest and good.

rebelscum's picture
2114 pencils

~i think damngirl and rebelscum have no children.~

We just made one. We're still sick to our asses of pedantic preachy ads that are little more than scare tactics that are 3 generations ahead of their times.

On a completely unrelated note, baby for sale.


"I saw a subliminal ad executive once, but only for a second." - The Wright


I have thousands of pencils and $1.50 so I'm off to Starbucks

sold's picture
3219 pencils


All ears's picture
All ears
233 pencils

How did that execution come about?

Anima's picture
59 pencils

The visual is absolute crap. They could at least have made it look like water.

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