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67 comments

Chris's picture
Chris
1987 pencils

wtf is this about

hang-the-dj's picture
hang-the-dj
1262 pencils

It will affect white people too.

Seems to be the only way some people understand human suffering (ie 9/11)

A. J. SMITH's picture
A. J. SMITH
2838 pencils

I'd like to think that you are incorrect as that would be a sorry state of affairs, but I suspect you may be right.

-----------------------------
It's only an ad.

Chris's picture
Chris
1987 pencils

in that case i would be more understanding for the child to be behind a bush hut or something,
at first i thought it was a baby moses.

Rog's picture
Rog
6094 pencils

I guessing it's meant to freak out snow bound Scandanavians.

>>>> That's not an ad. THIS is an ad.

Steeef's picture
Steeef
135 pencils

I like the Thought.

me thinks's picture
me thinks
722 pencils

Nice thought.

A. J. SMITH's picture
A. J. SMITH
2838 pencils

What the fuck IS this all about?

-----------------------------
It's only an ad.

me thinks's picture
me thinks
722 pencils

Just a put-yourself-in-their-shoes concept.

Message it wants to convey is awake before its too late.

itch's picture
itch
806 pencils

not bad..

* it's not how good you are. it's how good you want it to be *

Beatboxer's picture
Beatboxer
1519 pencils

Very powerful image.

musback's picture
musback
355 pencils

it's nice! but extremely "first idea"...
but still very powerful and well-executed
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
New Blog @ http://musback.blogspot.com

mowitsch's picture
mowitsch
84 pencils

first is best, it comes from your heart and mostly is no marketing brainfuck.
this idea is extremly powerful.

Enas's picture
Enas
741 pencils

yes first is the best ...this one wasn't the first

-----
Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

dilagosi's picture
dilagosi
31 pencils

I think it´s the most racist ad ever. While global warming is affecting milions of people outside the white coutries, it´s ok, nothing to worry about. But when it comes to their beautiful and refreshing places, it´s time to think about a change? Completly awful.

Waweru's picture
Waweru
32 pencils

Living in a third world country, I'm inclined to agree with your statement...why is the shock factor "stressed" all the more when a Caucasian child is used...or are we so used to seeing those images from the Ethiopian famine of '84/'85 that we no longer bat an eye?

postman's picture
postman
951 pencils

It's really sad, but as said above, you're perfectly right with your last sentence. That's what this ad is about, I think.

A. J. SMITH's picture
A. J. SMITH
2838 pencils

But IS that actually what this ad is saying? I do feel a bit of that 'surely not' feeling here.

I hope it isn't anyway, cos its damn shame if it is.

;-(

fersvax's picture
fersvax
1237 pencils

THE WORLD IS CHANGING!!! NO MORE GREENPEACE ADS!!!

FER.

hang-the-dj's picture
hang-the-dj
1262 pencils

No more stupid fucking comments from you thanks.

fersvax's picture
fersvax
1237 pencils

Then don't read them, you don't deserve them, they're for people, not for you, aussie POS!!!

FER.

hang-the-dj's picture
hang-the-dj
1262 pencils

Are you calling me a point of sale?

Ha ha, you're pretty funny for a moron.

fersvax's picture
fersvax
1237 pencils

Was that a joke? Does aussies have humour?

FER.

hang-the-dj's picture
hang-the-dj
1262 pencils

I'm not getting into this racial slurring dude, it's not personal, I'm just prejudice against fuckheads.

Chris's picture
Chris
1987 pencils

ha, a typical seppo.

fersvax's picture
fersvax
1237 pencils

By the way, dumb aussie, I'm not a "seppo", I'm Latin American, not born in the US, thanks.

FER.

Chris's picture
Chris
1987 pencils

i dont care where your from, your an ass wipe. Mate!

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

I'm not sure why people have turned this into a racial issue. The shock factor here is that it's a child, not that she's white.

They had to pick a kid. They picked a white one.

If they had chosen a black kid, then everyone would be ok with this ad?

Shut Theory's picture
Shut Theory
515 pencils

were u born yesterday? or ur just being hopeful?

elmikel's picture
elmikel
1147 pencils

This is strong! I like it very much. Straight to the point.

cp's picture
cp
354 pencils

the visual's not that clear. i thought it was a sad cupid

Bai-ee's picture
Bai-ee
8 pencils

yup^

Green Peace should promote solutions, or adleast a sell that directs people to positive information.

juliangray's picture
juliangray
987 pencils

the subtext is terrible. their lifes are not worthy of help, but WAIT! It could happen to US! Now we are in the mood of really helping!

maé's picture
maé
44 pencils

.................that's not the point they are talking to white people who are used to watch these kind of images with a black child, they are thinking : "oh my god that's horrible" but still they don't feel concerned...

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

People are really making an issue out of nothing here. There's nothing in this ad that implies 'it could happen to white people too, so NOW let's do something about it.' There has been a huge movement all over the world to stop global warming for some time now. Let's not turn this into an east vs west battle just for the hell of it.

They had to choose a kid, didn't they? They chose a white one. What should they have done?

Do they have to choose a middle eastern kid, or a black kid, or a chinese kid, or else it's racist? Give me a break.

maé's picture
maé
44 pencils

come on, that's exactly the point of this ad, evrything here, is about the fact this kid is white

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

There's nothing here that remotely implies that, aside from this girl being white. The point is that it's a young girl, and look at the expression on her face. It's tugging at our heart strings, pointing out that it's not just 'us' or 'me' that it's going to happen to - it's our children, and our children's children. The kid just happens to be white.

maé's picture
maé
44 pencils

So why are they using the king of image we have seen a thousand times during ethiopan or the somalian famine...I don't say you're wrong I just say the fact he is white counts too

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

good point. I wasn't looking at it as being a 'white' version of the famine pictures we see.

I want to believe that it's about children, not 'white' children.

theredm's picture
theredm
252 pencils

It definitely arouses the curiosity. Powerful imagery, kinda dramatic though, which might be needed in this case.

Teboec's picture
Teboec
38 pencils

Fresco nomas

No fixed abode's picture
No fixed abode
380 pencils

Sorry Pauly G, it's definitely about the fact that the kid is white. Note especially the flies on the face

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

I'm still not 100% sold. I completely see what you guys are saying, but without asking the creators of the ad, I don't think either of us can prove our point beyond a reasonable doubt.

Perhaps they used the images of the kids in somolia as inspiration. Maybe they stole one of those images and made the kid white because the ad was running in a predominantly white country.

BUT - that doesn't mean that the intended message here is that white people are more important than non-white people.

All it really means is that they wanted a really brutal image of a kid, in what they thought looked like a post-global warming world.

postman's picture
postman
951 pencils

In a way, white people ARE more important than non-white people - to us, of course. We tend to care for ourselves most. In this conext, that seems to be very cruel, and sure it is. But it's just a strategy to cope with all this information we are exposed to every day:
Does it affect me?
>No - unimportant >Yes - may be important
The ad is the response to this strategy.

Shut Theory's picture
Shut Theory
515 pencils

it totally felt like they are trying to say that white is more important, although it would be interpretted differently as long as europeans are targetted by it, not the rest of the world...

"Maybe they stole one of those images and made the kid white because the ad was running in a predominantly white country"
i beg to differ, if they run the same poster with a black kid in a black country, would it make any statement? white is the message, white is europe

but im a bit curious, isnt it so that south africa a white country? how come we never see white south africans with famine problems? or why wouldnt this by simply a white south african? :P

rotten mutton's picture
rotten mutton
55 pencils

What? they couldn't find skinnier white kid?

There are white people starving out there too: homeless people freezing to death on the streets of New York, the masses of impoverished in eastern europe...

So hey... what the hell does this have to do with global warming? People are starving to death because of poverty... not because africa is hot and dry!

Someone just thought "Hey it'll look awesome on print if we put a pathetic looking white kid in a desert! Imagine the contrast and shock value! Oh wait! Let's slap on a social marketing angle cuz that's like soooo IN now!"

Shut Theory's picture
Shut Theory
515 pencils

does that look to u like a homeless kid and starving of poverty? they are not talking about poverty, its global warming, and they made it pretty obvious

rotten mutton's picture
rotten mutton
55 pencils

Hey ST, are you tripping? Since when did i say that this ad wasn't about global warming? And just because there are the words "homeless" and "starvation" in my comment meant I'm saying this kid is supposed to be starving and homeless? Man... you're dumb.

I meant that this ad fails to inspire fear of global warming - because there are ALREADY people around us in worse conditions than what is depicted in the ad, and most people aren't impressed.

But since you found someone to pick on, I welcome a nice little tussle...

Even if I were saying the kid is supposed to be starving and homeless (which I wasn't), I guess that's something I COULD say because:

a) The kid is OBVIOUSLY in a desert... on the ground... crying (I bet in your neighborhood, kids would rather do that then be in a nice cosy thing called a "home" eh?

b) It's also OBVIOUSLY in rags (unless that's considered urban chic where you come from)

Point a = homeless
Point b = poor
Point a + b = extreme poverty
Extreme poverty = little or no food
Little or no food = starving

There... I've proven an argument which I never even believed in in the first place... how cool is THAT?

So please practice your shut theory on yourself, or at least establish a better command of the language before you try jumping on other users' comments.

RAZ21's picture
RAZ21
257 pencils

oh my God! all this talk for something that is more than obvious. The ad's message is: you ignorant white people from the western cultures who are lucky enough to only see these kind of pictures from a distance through the media and who don't do anything about it cause you think the problem is not GLOBAL wake up! Do something about it cause this problem will eventually affect you too. Not just the people who suffer NOW.

and that's that!

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

this is about glogal warming. what the hell are you talking about? Everybody here is confusing two issues - poverty /famine and global warming.

The ad's message cannot be that we haven't done anything to stop global warming amongst other races - the movement to stop global warming is new - we're all learning how to deal with it at the same time.

And the message of the ad cannot be that we didn't care about the poor starving people in 1985, so stop global warming. That doesn't make a lick of sense.

Everyone here should think about what they're saying.

"Do something about it cause this problem will eventually affect you too. Not just the people who suffer NOW."

Who's suffering from global warming right now? I mean really suffering. from GLOBAL WARMING! not starvation, not poverty, not disease, GLOBAL WARMING!

RAZ21's picture
RAZ21
257 pencils

1: i didn't say it is NOT about global warming.

2: about the global warming movement being new: i've been reading about it for at least a decade and have been receiving mailings from greecpeace as a member for at least a decade as well.

3: i didn't say that we should do something to stop global warming amongst other races. What i said was that the way i see it is that the ads's message is based on the mentality most of us have that something bad will never affect us.

4: Who's suffering now? Global warming has already started showing its face even where i live: it's not normal to have only a few days of rain in Greece or to have 34 degrees in may.

and an excerpt from wikipedia on current effects which may be attributed to global warming:

"Some effects on both the natural environment and human life are, at least in part, already being attributed to global warming. A 2001 report by the IPCC suggests that glacier retreat, ice shelf disruption such as the Larsen Ice Shelf, sea level rise, changes in rainfall patterns, increased intensity and frequency of extreme weather events, are being attributed in part to global warming.[38] While changes are expected for overall patterns, intensity, and frequencies, it is difficult to attribute specific events to global warming. Other expected effects include water scarcity in some regions and increased precipitation in others, changes in mountain snowpack, adverse health effects from warmer temperatures."

In any case, the point i was trying to make was that the message of this ad is pretty clear...

Chris's picture
Chris
1987 pencils

wow, im guessing this is a touchy subject.

RAZ21's picture
RAZ21
257 pencils

hahaha well it is if you come to think about it.

then again that is what I love about ads: one image, one copy can start a whole discussion about different points of view.
what i don't like in adsoftheworld or any other site/blog which leaves room for comments is the people who start arguing and taking things to a personal level with insults..

what i liked in paulyg's answer was exactly that: he stayed to the point without looking to act like a smart**s to me.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

Yea, I'm totally with you there man. I hate giving opinions and having people tell me I'm an idiot. And it's natural for people to get a little heated sometimes, as long as the argument stays civil.

As for your previous post, I don't really have an argument. This ad just hits close to home because I am one of those 'ignorant white people', but I don't feel that I am doing something wrong by not reaching out to third world countries (concerning global warming), when we're all going to be affected by it. It's affecting our weather here as well.

So I guess, in conclusion, global warming is something we're all going to have to finally deal with in the near future, so the fact that westerners have a long history of ignoring the suffering of others, is pretty irrelevant. Ha, which is why I still think the point they were trying to make with this ad is the children. tugging at the old heart strings. I think the fact that the kid is in the desert, doesn't mean they were trying to compare us to desert countries, but to show us what north america might look like if we don't do something. But I still don't think the intended message was to imply that 'white people will be affected too.'

Wishful thinking perhaps.

Shut Theory's picture
Shut Theory
515 pencils

but there is a fact that i am not going to claim to be sure of because I havent read it, but I heard it on radio, global warming is mainly attributed to Europe and the western industry, and that AD is not just to remind the most powerful countries to do something about it, but actually pointing out to that fact... am i not right? again, the white kid is a symbol of europe, that is all i see

RAZ21's picture
RAZ21
257 pencils

I'm glad you agree on that and thanks for a useful dialogue (we Greeks love that point of you exchange..;-)

And you do have a point. Perhaps it's all about the children and tagging the old heart strings (being a woman who will eventually become a mum hopefully-It sure hits some sensitive strings of mine..)

abacuz's picture
abacuz
4 pencils

Peace ppl. Its a picture every1 has their own way of looking...

Topias's picture
Topias

Actually this ad originally is about race or nationality. The Finnish original one is in here:
http://www.greenpeace.org/raw/content/finland/fi/vaalit-2007/tarrat/la...

The text on the sky says something like "The Country of a thousand fractures" which is a play on the name of a well-known Finnish song "The Country of a thousand sad songs", referring to Finland of course. The text on the bottom says "If the first victims of climate change would be Finnish instead of Africans, our parliament would have made major emission cuts a long time ago. Find out what yout candinate is doing for the next generations: (www-address)."

So the ad originally is addressing the problem that we don't see the climate change as a problem because it does not affect us that much here up north yet. That does not make the problem go away.

Guest commenter's picture
Guest commenter

What is he wearing?

MarSka's picture
MarSka

Se supone que debe haber una mínima capacidad de discernimiento en los creativos para poder diferenciar entre un aviso racista y uno que no lo es, la comunicación masiva conlleva una gran responsabilidad. Chicos! Lean un libro de vez en cuando!!!!!!

Guest commenter's picture
Guest commenter

hi all,
i was just wondering if anyone could tell me how this image is powerful, techniques and metaphorical images i might be missing?

Guest commenter's picture
Guest commenter

could someone plz tell me why this imae is so powerful, themes and techniques used in it. it would be of great help
thankyou.

Guest commenter's picture
Guest commenter

could someone plz tell me why this imae is so powerful, themes and techniques used in it. it would be of great help
thankyou.

CyberCelt's picture
CyberCelt
6 pencils

I believe the message is made clear by the parched land and the bugs swarming the eyes for moisture.

CyberCelt
http://EndangeredSpaces.blogspot.com

Anything else you're interested in is not going to happen if you can't breathe the air and drink the water. Don't sit this one out. Do something. You are by accident of fate alive at an absolutely critical moment in the history of our planet. ~Carl Sagan~

Guest's picture
Guest

Is this really how anyone pictures a slightly warmer Earth? We're talking about a few degrees here. Sure that can have far-reaching consequences but, the Earth drying up? That's just misinformation.

Guest's picture
Guest

Yeah I agree. Especially, that recent research shows that there won't be any global worming at all and that we may face global cooling actually. Adverts such as this is a total bullshit. Why year by year the summer is colder? at least in the UK.

sofie's picture
sofie
4 pencils

hey

U could send this entry to a social advertising award.

if u hav prepared any print advertisement based on any social
issue, then u r a game to CCA, The Concerned Communicator Award ( India), which invites ad
professionals to submit print ads ( pre published or un published ) on any social issue
in 500 sq. cm. size ( color or black&white).
The winner gets to win a cash of US $ 11,000. there is no entry fee for this.

Guess u wud like to try ur chance. last date for submission is 30th August 2009.
U can visit www.concernedcommunicatoraward.org for more details.

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