Greenpeace: Fudo

Not all traditions deserve to be preserved. Put an end to whaling in Japan.

Advertising Agency: Leo Burnett Hong Kong
Creative Directors: Chong Kin
Art Directors: Kenny Ip, Jacky Tong
Copywriters: Chong Kin, Jove Cheung
Illustrator: Thomas Ho
Photographer: Lewis Ho
Photo Retoucher: Bon Leung
Published: September 2008

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14 comments

eject's picture
eject
69 pencils

Great Art!! Merry Christmas

Guest's picture
Guest

High-impact creative, but suspect Greenpeace will be best served by focusing on ecology, not attacking cultural values.

Guest's picture
Guest

I disagree. Since the ecological damage is rooted in a cultural value I think going to the source is very effective. It allows Greenpeace to show that they´re not against cultural traditions and values, just those that have negative ecological consequences.

Guest's picture
Guest

for this kind of message to work, it has to come from a japanese group. outsiders like greenpeace will have no impact.

Bye's picture
Bye
1468 pencils

Even more so when they are Chinese.

punk's picture
punk
182 pencils

I agree.

Done!

Guest's picture
Guest

What do tattoos have to do with the topic? It seems to be just because.

sneakyhands's picture
sneakyhands
1857 pencils

the link is tradition. this style of tattoo is very japanese, so they are making the link between that and the tradition of whaling. however, it is interesting that they are using yakuza style tattoos as a reference between the normal tradition and the tradition they'd like to change. since the tattoos are associated with organized crime it's a bit of a grey area, but i guess it works. whaling is definitely bad, so a little grey area doesn't hurt.

http://en.wikipedia.org/wiki/Yakuza

Guest's picture
Guest

Thanks. It's nice to find someone here willing to provide helpful information, instead of the usual smart-ass negative commentary one typically gets when they either don't like, or don't get a particular ad. I actually learned something from your response that helped me understand these adverts. A million thanks to you, sneakhands.

izmild's picture
izmild
770 pencils

ART! Good copy but the guy is better the japanese

Guest's picture
Guest

love the concept! but not sure if tatoo is a good tradition under the eyes of chinese people/ conservative people...

Guest's picture
Guest

yakuza and whaling= bad tradition, this is the idea,
nice ad, nice art

Guest's picture
Guest

now this comment hits the sweet spot.

mattndan's picture
mattndan
953 pencils

I think the ideas to do with the japanese tradition of full body tattooing:

http://en.wikipedia.org/wiki/Irezumi

Not Yazuka.

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