Not all traditions deserve to be preserved. Put an end to whaling in Japan.
Advertising Agency: Leo Burnett Hong Kong
Creative Directors: Chong Kin
Art Directors: Kenny Ip, Jacky Tong
Copywriters: Chong Kin, Jove Cheung
Illustrator: Thomas Ho
Photographer: Lewis Ho
Photo Retoucher: Bon Leung
Published: September 2008
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14 Comments
Great Art!! Merry Christmas
http://ejectmultimedia.blogspot.com
High-impact creative, but suspect Greenpeace will be best served by focusing on ecology, not attacking cultural values.
I disagree. Since the ecological damage is rooted in a cultural value I think going to the source is very effective. It allows Greenpeace to show that they´re not against cultural traditions and values, just those that have negative ecological consequences.
for this kind of message to work, it has to come from a japanese group. outsiders like greenpeace will have no impact.
Even more so when they are Chinese.
I agree.
Done!
What do tattoos have to do with the topic? It seems to be just because.
the link is tradition. this style of tattoo is very japanese, so they are making the link between that and the tradition of whaling. however, it is interesting that they are using yakuza style tattoos as a reference between the normal tradition and the tradition they'd like to change. since the tattoos are associated with organized crime it's a bit of a grey area, but i guess it works. whaling is definitely bad, so a little grey area doesn't hurt.
http://en.wikipedia.org/wiki/Yakuza
Thanks. It's nice to find someone here willing to provide helpful information, instead of the usual smart-ass negative commentary one typically gets when they either don't like, or don't get a particular ad. I actually learned something from your response that helped me understand these adverts. A million thanks to you, sneakhands.
ART! Good copy but the guy is better the japanese
izmild
http://uniquetvcomm.blogspot.com
love the concept! but not sure if tatoo is a good tradition under the eyes of chinese people/ conservative people...
yakuza and whaling= bad tradition, this is the idea,
nice ad, nice art
now this comment hits the sweet spot.
I think the ideas to do with the japanese tradition of full body tattooing:
http://en.wikipedia.org/wiki/Irezumi
Not Yazuka.
www.mattndan.blogspot.com