Greenpeace: Forest denudation

New type viruses appear continuously because the nature is revenged on humans for forest denudation.

Advertising Agency: Shanghai J&J Advertising Co.,Ltd Shanghai China
Creative Director: Aaron Cheng
Art Directors: Apple Lee, Wang Xing
Copywriters: Zhang Yunfan, Chen Rui
Retoucher: David Wang
Published: January 2009

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26 comments

silvi's picture
silvi
4172 pencils

Buena pieza pero el mensaje es un poco rebuscado. Podría ser más simple.

Yourmung's picture
Yourmung
15 pencils

A hug from Colombia mina is rare to find someone with my name.

BulbheaD's picture
BulbheaD
254 pencils

trend alert: grammatically puzzling headlines.

The madman thinks he is sane. I know I am mad. -- Pablo Picasso

Guest's picture
Guest

lol... nicely said

Guest's picture
Guest

It's a hellavlot beter then the " don't keep parasite ads"

AlphaDog's picture
AlphaDog
265 pencils

Interesting image,no need for a complicated copy

designada grafica's picture
designada grafica
96 pencils

Excelente... que incluso el mensaje esta demás sólo con la imagén comprendes todo...

Guest's picture
Guest

New type viruses appear continuously because the nature is revenged on humans for air pollution.
dude, like, totally.

mpared's picture
mpared
562 pencils

these look very cool very eye catching

arslan722's picture
arslan722
81 pencils

9.5/10
extra ordinary Concept......
extra extra ordinary Execution.......

greetings from PAKISTAN

Guest's picture
Guest

You guys need a better translator.

Javier Ramírez's picture
Javier Ramírez
1245 pencils

Concuerdo con las opiniones de arriba...la imagen funcionaba sola

Chief Creative Director Nexus BBDO

Klidesign's picture
Klidesign
209 pencils

Good image, the concept is OK too.

A stranger abroad's picture
A stranger abroad
427 pencils

The claim they are making is nonsense. I doubt Greenpeace has ever seen these.

SoCH_TO's picture
SoCH_TO
953 pencils

Superb !! Art Direction !!

Live with Passion

Reality Check's picture
Reality Check
1801 pencils

"Denudation": that is the first time I have ever seen that word, never mind in a headline.

Guest's picture
Guest

So I'm going to die because Mother Earth is angry at me?

Interesting new direction for Greenpeace. I thought they usually went with the boring "science" arguments, but this is much more fun. Gaea as the avenging goddess scouring mankind from her flaking skin... perhaps it's a cultural thing.

Guest's picture
Guest

Bwahahahah...that was seriously the most convoluted, nonsensical line ever written! Denudation??
And the entire premise is a bit screwy. New viruses develop because mother earth is taking revenge on us?!

Major fail, guys.

cp's picture
cp
354 pencils

some say swine flu is nature's way of getting back to us to strike back the balance. I know its a zen thing.
not all will agree and it depends on how you see things. say wat ya like we are responsible for our actions and these ads say it

Dev Kumar's picture
Dev Kumar
834 pencils

Overall, brilliant visualization and artwork. Copy is the spoiler.

noj's picture
noj
86 pencils

WOW WOW WOW
GREATPEACE
incredible idea nice art directions
keep this way

Bob08's picture
Bob08
749 pencils

What about gas pollution from chinese coal power stations?

Guest's picture
Guest

Complete nonsense. We can't just go around making up new scientific 'facts' because it suits us. Well, creationists can, but the rest of us can't. This sort of BS can only harm Greenpeace.

Guest's picture
Guest

Great visual concept but ..."because the nature is revenged on humans for forest denudation" ??

Now grammar will revenge on humans for ...hmmm ... denudation

Yourmung's picture
Yourmung
15 pencils

I like it, maybe vengeance is a bit melodramatic. Consequences will be a better option. In any case the visual work is great.

Guest's picture
Guest

有点夸张 不过还是挺不错的

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