Greenpeace: Flood

Advertising Agency: Leo Burnett, Hong Kong
Executive Creative Director: Connie Lo
Creative Directors: Brian Ma, Alfred Wong, Wen Louie
Art Directors: Brian Ma, Nicky Sun, Kenny Ip
Copywriters: Alfred Wong, Joey Chung, Wen Louie
Advertiser's Supervisor: Fanny Lee
Account Supervisor: Sherona Mak
Illustrator: Matt Johnstone
Other Credits: Designer: Nicky Sun

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9 comments

The JACK's picture
The JACK
438 pencils

really great...

Hammad S's picture
Hammad S
488 pencils

Explanation please? Tire tracks? One wheel shows the "before" and the other the "after".....so?

Jefferson's picture
Jefferson
181 pencils

Driving at the same time is destroying as it releases 2992ton of co2 everyday and increases global warming and flood. Support vehicle-free day on sep 22. Something like that.

Hammad S's picture
Hammad S
488 pencils

Ahhh I see, thanks - that makes things more comprehendible

bakamono's picture
bakamono
1006 pencils

There is too much going on here. Hard to say who is who and what is what.

because therefore it is

ace85le's picture
ace85le
3939 pencils

I agree it's too busy. For environmentalist ads gotta be powerful, visually and emotionally intriguing. This is more of a riddle. Failed.

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bhuvneshwar.chd's picture
bhuvneshwar.chd
991 pencils

like the visual..

"If you are irritated by every rub, how will you be polished?"
— Rumi

MidasTouch's picture
MidasTouch
1024 pencils

No, I do like it.

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

dean viii's picture
dean viii
1676 pencils

slightly ripped off and revised art direction. This was done about 15 years ago in ad school. Not surprised – an Asian agency ripped off something from my school portfolio and it ended up in Archive 9 months after I sent my portfolio to them.

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