Advertising Agency: Leo Burnett, Hong Kong
Executive Creative Director: Connie Lo
Creative Directors: Brian Ma, Alfred Wong, Wen Louie
Art Directors: Brian Ma, Nicky Sun, Kenny Ip
Copywriters: Alfred Wong, Joey Chung, Wen Louie
Advertiser's Supervisor: Fanny Lee
Account Supervisor: Sherona Mak
Illustrator: Matt Johnstone
Other Credits: Designer: Nicky Sun
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9 Comments
really great...
Explanation please? Tire tracks? One wheel shows the "before" and the other the "after".....so?
Driving at the same time is destroying as it releases 2992ton of co2 everyday and increases global warming and flood. Support vehicle-free day on sep 22. Something like that.
Ahhh I see, thanks - that makes things more comprehendible
There is too much going on here. Hard to say who is who and what is what.
because therefore it is
I agree it's too busy. For environmentalist ads gotta be powerful, visually and emotionally intriguing. This is more of a riddle. Failed.
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like the visual..
"If you are irritated by every rub, how will you be polished?"
— Rumi
No, I do like it.
//usevertising v.s badvertising//
C'est une question de vie ou de mort.
slightly ripped off and revised art direction. This was done about 15 years ago in ad school. Not surprised – an Asian agency ripped off something from my school portfolio and it ended up in Archive 9 months after I sent my portfolio to them.