Unlike normal light bulbs, the economic bulbs save up to 80% more energy. If nature could act for itself, what would it choose?
Advertising Agency: Scala JWT Bucharest, Romania
Creative Catalyst: Angela Teodorescu, Alexandra Cantor
Illustrator: Alex Tamba
Executive Creative Director: Mihai Cojocaru
Art Director: Virgiliu Andone
Copywriter: Andreea Dragomir