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Greenpeace: Faces

Greenpeace: Faces
Your rating: None Average: 7.3 (101 votes)

When a tree falls, it takes other lives with it.

Advertising Agency: AlmapBBDO, São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Art Director: Ricardo d'Avila
Copywriter: Pernil

28 Comments

Guest's picture

It can touch very few people..As very few are 'actually' concerned with enviornment.But those who actually care for it,this ad will be heartfelt success for them. My commen- 'A silent way to shout your pain'.I liked it.

Robwanali's picture 130 pencils
8

I love it. Wish i had thought of it.

il nekro's picture 72 pencils

Just great.

Reality Check's picture 1725 pencils
7

Beautifully art directed, quietly clever and painfully smart.

CommandZ's picture 1580 pencils
7

I'm feeling it. Very nice.

Guest's picture

Very nice.

Guest's picture

muy bueno

Guest's picture
10

nice.......

Guest's picture
Guest's picture
Guest's picture
8

Nice, but take a look on Steven Burke's work: http://www.stevenburke.org/index.php?/works/poor-little-trees/
Who "inspired" who?

XXXTRABOLDDD's picture 9 pencils
pez's picture 1664 pencils

Thanx for this quote XXXTRABOLDDD... I am disappointed, I thought Almap was one of the agencies that still lay outside the "inspiration" that reigns in advertising these days...

XXXTRABOLDDD's picture 9 pencils

No problem. I could link other "inspired" Havaianas ads here but I don't want to get myself carried away :)

Guest's picture

tree density is too much, unless trees grow in shade now.

Pombooie's picture 378 pencils

Apart from the fact that it borrows heavily from the work of Steven Burke, this ad feels clunky and very childish. Not a huge fan I'm afraid.

Guest's picture

yeah ok nice, thank you photoshop, but look at some real work done by steven burke about that!

alexander_bickov's picture 3323 pencils

Nice

Guest's picture

Wrong copy, if you really look at the visual. First, it's many trees, not one. Second, these trees are cut, not fallen.

gbl's picture 431 pencils

when you cut a tree, it falls. :O

tongtong li's picture 26 pencils

excution is a little bit naive but the topic is serious

karan raghav's picture 210 pencils
Hiperion's picture 3108 pencils

I like although I am not enthusiastic

riyelam's picture 323 pencils

I think apart from the inspiration we should look at the execution. Neatly done with a good copy. May be the concept is inspired but the ornamentations are original. Good work

Guest's picture
Guest's picture
7

I love it. Really sad to see it visually, but I loved how you did it.

Ed Rapport's picture 714 pencils

ads beautifully directed like this give me a hard on. the copy is so befitting for this campaign, nice little tagline.

Guest's picture

well done

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