Greenpeace: Faces
When a tree falls, it takes other lives with it.
Advertising Agency: AlmapBBDO, São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Art Director: Ricardo d'Avila
Copywriter: Pernil



28 Comments
It can touch very few people..As very few are 'actually' concerned with enviornment.But those who actually care for it,this ad will be heartfelt success for them. My commen- 'A silent way to shout your pain'.I liked it.
I love it. Wish i had thought of it.
Just great.
Beautifully art directed, quietly clever and painfully smart.
I'm feeling it. Very nice.
Very nice.
muy bueno
nice.......
Oooops.
http://www.stevenburke.org/index.php?/works/poor-little-trees/
Uhm...
http://www.stevenburke.org/index.php?/works/poor-little-trees/
Nice, but take a look on Steven Burke's work: http://www.stevenburke.org/index.php?/works/poor-little-trees/
Who "inspired" who?
Parabéns a todos os envolvidos
http://www.stevenburke.org/index.php?/works/poor-little-trees/
Thanx for this quote XXXTRABOLDDD... I am disappointed, I thought Almap was one of the agencies that still lay outside the "inspiration" that reigns in advertising these days...
No problem. I could link other "inspired" Havaianas ads here but I don't want to get myself carried away :)
tree density is too much, unless trees grow in shade now.
Apart from the fact that it borrows heavily from the work of Steven Burke, this ad feels clunky and very childish. Not a huge fan I'm afraid.
yeah ok nice, thank you photoshop, but look at some real work done by steven burke about that!
Nice
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
Wrong copy, if you really look at the visual. First, it's many trees, not one. Second, these trees are cut, not fallen.
when you cut a tree, it falls. :O
excution is a little bit naive but the topic is serious
gr88888888888888888
http://karanraghav.blogspot.com/
I like although I am not enthusiastic
I think apart from the inspiration we should look at the execution. Neatly done with a good copy. May be the concept is inspired but the ornamentations are original. Good work
http://adsoftheworld.com/media/print/world_ocean_conference_2009_coral
Someone did it better and faster....
I love it. Really sad to see it visually, but I loved how you did it.
ads beautifully directed like this give me a hard on. the copy is so befitting for this campaign, nice little tagline.
well done