Advertisement

Faces

Agency: 
Published/Aired: 
July 2010
23372
Description: 

Print advertisment created by BBDO, Brazil for Greenpeace, within the category: Public Interest, NGO.

When a tree falls, it takes other lives with it.

Advertising Agency: AlmapBBDO, São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Art Director: Ricardo d'Avila
Copywriter: Pernil

Comments (28)

Log in or register to post comments
Guest's picture
Guest

It can touch very few people..As very few are 'actually' concerned with enviornment.But those who actually care for it,this ad will be heartfelt success for them. My commen- 'A silent way to shout your pain'.I liked it.

Robwanali's picture
Robwanali
Activity Score 132

I love it. Wish i had thought of it.

love what you do and do what you love

il nekro's picture
il nekro
Activity Score 74

Just great.

Reality Check's picture
Reality Check
Activity Score 2539

Beautifully art directed, quietly clever and painfully smart.

CommandZ's picture
CommandZ
Activity Score 2498

I'm feeling it. Very nice.

Guest's picture
Guest

Very nice.

Guest's picture
Guest

muy bueno

Guest's picture
Guest

nice.......

Guest's picture
Guest

Nice, but take a look on Steven Burke's work: http://www.stevenburke.org/index.php?/works/poor-little-trees/
Who "inspired" who?

XXXTRABOLDDD's picture
XXXTRABOLDDD
Activity Score 9
pez's picture
pez
Activity Score 1804

Thanx for this quote XXXTRABOLDDD... I am disappointed, I thought Almap was one of the agencies that still lay outside the "inspiration" that reigns in advertising these days...

XXXTRABOLDDD's picture
XXXTRABOLDDD
Activity Score 9

No problem. I could link other "inspired" Havaianas ads here but I don't want to get myself carried away :)

Guest's picture
Guest

tree density is too much, unless trees grow in shade now.

Pombooie's picture
Pombooie
Activity Score 407

Apart from the fact that it borrows heavily from the work of Steven Burke, this ad feels clunky and very childish. Not a huge fan I'm afraid.

Guest's picture
Guest

yeah ok nice, thank you photoshop, but look at some real work done by steven burke about that!

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Nice

Guest's picture
Guest

Wrong copy, if you really look at the visual. First, it's many trees, not one. Second, these trees are cut, not fallen.

gbl's picture
gbl
Activity Score 451

when you cut a tree, it falls. :O

tongtong li's picture
tongtong li
Activity Score 26

excution is a little bit naive but the topic is serious

karan raghav's picture
karan raghav
Activity Score 210

gr88888888888888888

Hiperion's picture
Hiperion
Activity Score 3138

I like although I am not enthusiastic

riyelam's picture
riyelam
Activity Score 366

I think apart from the inspiration we should look at the execution. Neatly done with a good copy. May be the concept is inspired but the ornamentations are original. Good work

Guest's picture
Guest
Guest's picture
Guest

I love it. Really sad to see it visually, but I loved how you did it.

Ed Rapport's picture
Ed Rapport
Activity Score 724

ads beautifully directed like this give me a hard on. the copy is so befitting for this campaign, nice little tagline.

Guest's picture
Guest

well done

Featured Content

Latest Collections

Advertisement