Greenpeace: Faces

When a tree falls, it takes other lives with it.

Advertising Agency: AlmapBBDO, São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Art Director: Ricardo d'Avila
Copywriter: Pernil

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28 comments

Guest's picture
Guest

It can touch very few people..As very few are 'actually' concerned with enviornment.But those who actually care for it,this ad will be heartfelt success for them. My commen- 'A silent way to shout your pain'.I liked it.

Robwanali's picture
Robwanali
130 pencils

I love it. Wish i had thought of it.

il nekro's picture
il nekro
74 pencils

Just great.

Reality Check's picture
Reality Check
1793 pencils

Beautifully art directed, quietly clever and painfully smart.

CommandZ's picture
CommandZ
2472 pencils

I'm feeling it. Very nice.

Guest's picture
Guest

Very nice.

Guest's picture
Guest

muy bueno

Guest's picture
Guest

nice.......

Guest's picture
Guest

Nice, but take a look on Steven Burke's work: http://www.stevenburke.org/index.php?/works/poor-little-trees/
Who "inspired" who?

XXXTRABOLDDD's picture
XXXTRABOLDDD
9 pencils
pez's picture
pez
1718 pencils

Thanx for this quote XXXTRABOLDDD... I am disappointed, I thought Almap was one of the agencies that still lay outside the "inspiration" that reigns in advertising these days...

XXXTRABOLDDD's picture
XXXTRABOLDDD
9 pencils

No problem. I could link other "inspired" Havaianas ads here but I don't want to get myself carried away :)

Guest's picture
Guest

tree density is too much, unless trees grow in shade now.

Pombooie's picture
Pombooie
407 pencils

Apart from the fact that it borrows heavily from the work of Steven Burke, this ad feels clunky and very childish. Not a huge fan I'm afraid.

Guest's picture
Guest

yeah ok nice, thank you photoshop, but look at some real work done by steven burke about that!

alexander_bickov's picture
alexander_bickov
3279 pencils

Nice

Guest's picture
Guest

Wrong copy, if you really look at the visual. First, it's many trees, not one. Second, these trees are cut, not fallen.

gbl's picture
gbl
451 pencils

when you cut a tree, it falls. :O

tongtong li's picture
tongtong li
26 pencils

excution is a little bit naive but the topic is serious

karan raghav's picture
karan raghav
210 pencils

gr88888888888888888

Hiperion's picture
Hiperion
3138 pencils

I like although I am not enthusiastic

riyelam's picture
riyelam
370 pencils

I think apart from the inspiration we should look at the execution. Neatly done with a good copy. May be the concept is inspired but the ornamentations are original. Good work

Guest's picture
Guest
Guest's picture
Guest

I love it. Really sad to see it visually, but I loved how you did it.

Ed Rapport's picture
Ed Rapport
724 pencils

ads beautifully directed like this give me a hard on. the copy is so befitting for this campaign, nice little tagline.

Guest's picture
Guest

well done

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