Greenpeace Design Awards 2009: Green

Advertising Agency: Greenpeace Australia Pacific, Sydney, Australia
Creative Director / Illustrator: Gjoko Muratovski
Published: February 2009

Related videos by Shutterstock

53 comments

Guest's picture
Guest

WTF????

rooster_nl12's picture
rooster_nl12
36 pencils

errr....for a design award? surely they could have done better. There are so many natural designs in nature and this is what they come up with... 2 bad

Guest's picture
Guest

wow.. natural designs in nature... you dont say?? your a real wordsmith! The most annoying thing about this site is when wankers, like you, come along and needlessly criticise work for no constructive purpose. Particulalry when they uses really dumb-ass statements like "natural designs in nature" to do it. duh. While it's no Van Gough, it still looks prety cool to me...

Guest's picture
Guest

well 'nature boy', if you have ever worked with Greenpeace, then you would have surely come across around their policy on 'natural design' as you call it:

"While many environmental organisations frame their messages by using images that objectify animals and present static images of the natural environment, we wish to show how we interact with the natural environment – to protect it, not destroy it. Core to our roots is the principle of peaceful direct action."

better don't try to be a smart ass about campaigns if you don't understand corporate policies...

Guest's picture
Guest

Ape Guevara?

Guest's picture
Guest

since the 2009 greenpeace design awards are about poster designs, then i would say the poster is quite suitable, having in mind that it draws on old-school poster designs, with a twist. it sends the right message, and that is that the awards are about design craftsmanship

Gjoko Muratovski's picture
Gjoko Muratovski
6 pencils

Let me clarify things a bit... As a trademark of the Greenpeace Design Awards, I have designed a poster, inspired by one of the most famous posters in the world – Che Guevara’s stencilled image based on Alberto Korda's photograph. However, while I have kept the posture, I have replaced the face with the one of Dr. Cornelius – chimpanzee archaeologist and historian (and in a way a revolutionary of its own) from the cult movie ‘Planet of the Apes’, as a way of sending a hidden message of a mixed utopian/dystopian post-futuristic apocalypse, or paradise.

The illustration also creates a romanticised image of a ‘green revolutionary’. The star on the beret was replaced with the peace sign. A simple and striking image, telling a story without using any words; the poster attempts to reach the iconic values outlined in the history of graphic design and illustration.

Gjoko Muratovs

Gjoko Muratovski's picture
Gjoko Muratovski
6 pencils

By the way... This is a Limited Edition A0 Poster, 500 samples only. The white part of the face of the ape is embossed by hand, as well as the Greenpeace logo. The poster is printed with vegetable inks on a post-consumer recycled paper and with a alcohol-free ISO 14001 process.

Guest's picture
Guest

Sorry Gjoko, but if you need to write that much to explain a poster then it kind of defeats your argument. And would a url or something been helpful - what an I meant to do even if I was attracted to to this?

Gjoko Muratovski's picture
Gjoko Muratovski
6 pencils

What I wrote here was just for discussion purposes among peers... not necessarily that I need to explain this otherwise. As far as the url, nowadays people just google what they want to find.... but in the printed version we do have included the url as well... just in case someone wonders about it.

when it comes to that, everyone is welcome to take part in the awards :
www.GreenpeaceDesignAwards.org

Cheers!

BFB's picture
BFB
941 pencils

I didn't understand the ad. Even after you explained it I had a hard time removing the expression of "huh?!" from my face. I agree with the guest commenter that this needed explanation which defeats the whole purpose of the ad.
The whole idea seems like a stretch to me.

Guest's picture
Guest

done in a great hurry, I suppose!

Guest's picture
Guest

i think its alright for its purpose... its about graphic design awards.. not about selling candies. . what you don't understand? the story is just a story... it relates to greenpeace...

Guest's picture
Guest

Are everybody cheating?

It is the Bathing Ape logo. How can give a prize for a logo of a cool clothes compay?

Guest's picture
Guest

Menuda jetta lo ha calcao del logo de Bathing Ape. Hace un par de años sacaron una línea de sudaderas y camisetas con el Guevara Ape.

Mister Director de Greenpeace os la han colao buena.

Guest's picture
Guest
Guest's picture
Guest

yeap. you got him now. shame on him!

tuverdad's picture
tuverdad
22 pencils

que malo es.

Guest's picture
Guest

yawn

Guest's picture
Guest

How can you relate this to the Bathing Ape? Because both of them show a stylized version of a monkey???
Oh wait a second, maybe it was stolen from this illustration:
http://www.instructables.com/files/deriv/FHY/7Z10/FBJIMSDT/FHY7Z10FBJI...

Oh, oh, or maybe from here:
http://animals.nationalgeographic.com/staticfiles/NGS/Shared/StaticFil...

Hmmm definitely stolen :))))

Guest's picture
Guest

I think that the target audience for this competition are experienced designers who know what they're doing, and they definitely dig it. It's sad that this poster is posted on adsoftheworld, and bunch of "make-the-logo-bigger" advertisers are commenting on it without having the proper education to do that.

dsutula's picture
dsutula
29 pencils

I may be showing my age, but the ape in here looks a lot like a cross between Che and Cornelius from PotA. Or is it supposed to?

Guest's picture
Guest

well, this is what the guy wrote about his work... i guess you got it right...

"Let me clarify things a bit... As a trademark of the Greenpeace Design Awards, I have designed a poster, inspired by one of the most famous posters in the world – Che Guevara’s stencilled image based on Alberto Korda's photograph. However, while I have kept the posture, I have replaced the face with the one of Dr. Cornelius – chimpanzee archaeologist and historian (and in a way a revolutionary of its own) from the cult movie ‘Planet of the Apes’, as a way of sending a hidden message of a mixed utopian/dystopian post-futuristic apocalypse, or paradise.

The illustration also creates a romanticised image of a ‘green revolutionary’. The star on the beret was replaced with the peace sign. A simple and striking image, telling a story without using any words; the poster attempts to reach the iconic values outlined in the history of graphic design and illustration."

Guest's picture
Guest

besides Gjoko, the design is not too good either, tjis would work if you have 500 people whom you take home and stand 24 hs. next to the poster to explain it.

The Pope's picture
The Pope
124 pencils

agree with the guest coment above this one

spam052's picture
spam052
25 pencils

i have to say i got a shirt with the ape guevara from urbn outfitters a couple of years ago so you can hardly call this image original.

Guest's picture
Guest

is it just me, or this is from where he stoled the idea?
http://i181.photobucket.com/albums/x247/atleta_entregao/Che_Guevara.jpg

Guest's picture
Guest

now I see why greenpeace awards are about the creative community and not the advertising community... you dumb fucks know shit. that poster has more substance then half of the things on this web

Guest's picture
Guest

As A graphic designer and an art director, I will call this art. It is very well done and gives you this idea of peace & green without much thinking. What are you all talking about here? How to promote and sell greenpeace? If you need an explanation to understand it maybe go sell insurances.

Guest's picture
Guest

it's good graphics. because it's supposed to be about design and graphics. and to those people who have negative comments about it... FUCK YOUR SCAM BRAINS!

Guest's picture
Guest

are you serious?

Guest's picture
Guest

reality check... when you do something for greenpeace, it becomes an iconic work, when you do something for pedigree pal, mountain dew or pepsi, nobody gives a shit...
maybe you smart asses should put your money where your mouth is, and submit something 'easy to understand' to the greenpeace design awards... i am sure that masterpieces of the likes of you will not get unnoticed by the jury of international design, marketing and branding experts that work with greenpeace who apparently made greenpeace a household name by pure accident and faith of god.

Guest's picture
Guest

i can't understand how come so many wankers hang out on this website... if you have nothing smart to say... just don't say it all..
if you go to a design forum, you will never see crap threads like this... i guess that is the difference between the advertising people and the design people... one are frustrated jerks and the others just love what they do.

jeff.emmanuel's picture
jeff.emmanuel
149 pencils

WTF guys....

Jeff

Guest's picture
Guest

horrible

Guest's picture
Guest

iconic... my guess is that not many people here no much about semiotics... oh that's right as someone correctly pointed out before most people here are ad agency hacks... don't advertising agencies come below used car salesmen when people are surveyed about who they trust or like least in society?

Guest's picture
Guest

hehehe
so true...

Guest's picture
Guest

why has it been entered on the 'ads of the world' website if us horrible advertising people aren't worthy to critique it. get your heads out of your arses graphic designers. On a separate point I quite like it.

Guest's picture
Guest

i guess the issue is that when something is posted on a design blog, then you get a constructive discussion going on... without hostilities or comments that really make no sense... but here on this blog, not having in mind this particular thread, for some reason it seems that people tend to just to talk shit. to 'criticize' it actually means that you need to understand concepts and styles and techniques and you need to be able to develop an intelligent discussion...

anything bellow that is pure bullshitting for no particular reason except demonstrating frustrations.. I believe that the conflict between the advertising people and graphic designers is the same as between interior designers and architects... it's just too much rivalry as the fields are too close together. in the art world it would be, traditional artists against contemporary artists... same thing.. one will never admit that the other thing is art as well.

Guest's picture
Guest

^ completely agree, nicely put.

Guest's picture
Guest

En Venezuela no podríamos usar esa imagen sin herir ciertas suceptibilidades... No!!!!

Guest's picture
Guest

Viva la revoluzione!...long live the graphic design!!!

Guest's picture
Guest

Boring design! really ....

Guest's picture
Guest

love it!
good work.. very detailed

jackmoore257's picture
jackmoore257
203 pencils

Just design. Not really advertising. Someone should start Designs of the World.

Guest's picture
Guest

^ It's a memorable front for a green design competition.

On the associated website (http://www.greenpeacedesignawards.org.au/enter.aspx) designers are asked to create an iconic poster to spur viewers into action (i.e. move them to aid Greenpeace in its campaigns). Considering the the ad's likely target audience (green designers and activists) I reckon that the image itself carries its message across pretty well.

That said, some extra text might have been helpful, especially for those who first see the image outside of its original context.

Guest's picture
Guest

i guess that they maybe wanted the poster to work on itself, even without the info about the competition..
to me, when I am looking at it, it looks as a visual representation of what greenpeace stands for, or what greenpeace is... maybe I am wrong, don't know.. but I think that is what they wanted to say with this poster.

Guest's picture
Guest

Why are there so many people complaining about the fact that it's Guevara poster inspired? Isn't one of the points of Graphic design to take something people will know and recognise so that it is attractive to them...
It's definitely what seems to work best anyway.
I, for one, think this is really amazing. It's easy to understand the different aspects and stands out so much.

Guest's picture
Guest

Why are there so many people complaining about the fact that it's Guevara poster inspired? Isn't one of the points of Graphic design to take something people will know and recognise so that it is attractive to them...
It's definitely what seems to work best anyway.
I, for one, think this is really amazing. It's easy to understand the different aspects and stands out so much.

Guest's picture
Guest

I think it's pretty good.
It may be the kind of thing you see on a brand of clothing, but it appeals to the younger generation - it fits in with the styles of today - which is what it needs to do, isn't it? The younger generation needs to be drawn into events such as Greenpeace. It looks like the sort of design that would make younger kids sit up and have a look at the awards and maybe get involved. If we don't get involved then this sort of event could potentially fizzle out.

verbatimax's picture
verbatimax
2 pencils

What isn't often said about Guevara is that he was a middle-class med student who started joining revolutions to save lives but who became a mad dog; who violated all trust between him and those who once vouched for him (eg Fidel Castro); who ended his days staging cynical terror displays to gain misguided converts and extorted funds.

So yes, I think he is an uncanny analog for Greenpeace.

And by dehumanizing the Guevara icon as an apelike figure, a technique often used in propaganda posters by the British during World War I to depict the Germans, Greenpeace carries an interesting message about itself into its public sphere. From psychiatry we know that animals are especially emotionally engaging to those antipathetic to humanity, so this design might preferentially attract misanthropic, self-loathing borderline intellectuals filled by an inexpressible frustration with life and love.

So yes I think it is an ideal poster for Greenpeace.

As for how to stop whalehunting, I would recommend engaging in the social debate within whalemeat-consuming countries. Don't just climb buildings and throw banners over parapets; learn how to talk to people you don't like and expose the power of your convictions like a person of weight and purpose. Because at this stage in the game it is the refractory attitudes of a few thousand ultraconservative Norwegians and Japanese that keep whaling alive, and you're never going to turn those opinions with spitballs and pratfalls.

And I think this would be a great theme for the contest -- don't you?

Guest's picture
Guest

well, you might be interested to hear that this poster attracted over 1500 designers from 77 countries to participate in the greenpeace design awards... i was at the awards exhibition and it looked pretty damn good, and there were some stunning works displayed there....

Guest's picture
Guest

I think it's awesome!

Log in or register to post comments