Agency Network: 
August 2009

Print advertisment created by Grey, Hong Kong for Greenpeace, within the category: Public Interest, NGO.

You are driving the coastlines under water. Show your support for Car Free Day 20009 at

Advertising Agency: Grey Hong Kong
Executive Creative Director: Keith Ho
Creative Directors: Brian Ma
Art Directors: Brian Ma, Leo Yeung
Copywriters: Alfred Wong, Tony Chan

Comments (5)

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everartz's picture
Activity Score 7615

beautiful.. i like it...
but its not happening that these campaigns are effective against the pollution around the world... if we the individuals stick to it, the bigger guys and countries simply ruin we are slowly building.

| everartz |

Guest's picture

Ads are better when there's an element of truth present. Unfortunately, this ad just furthers absurd warming claims already proven false. Not only has the Earth NOT warmed in the last decade, but CO2 output via burning of fossil fuels WILL NOT cause ocean levels to rise.

AmOgodzzz's picture
Activity Score 826

This is great. I love the fact that it looks like just an aerial view of a coastline from far away, but on closer inspection its really a cluster of cars. The line is cool, too and I like the idea behind this campaign.

CGilb09's picture
Activity Score 572

How could the coastline be under water? It is made by water.

Tweet tweet: @ThisAbility

NatalieM's picture
Activity Score 1685

Great imagery and concept for this campaign.