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Greenpeace: Believe in Reincarnation, Paper
Believe in reincarnation.
www.greenpeace.pl/recycle
Advertising Agency: Saatchi & Saatchi Poland, Warsaw
Creative Director: Max Olech
Art Director: Bożena Ślaga
Copywriter: Radek Kotapka
Photographer: Igor Omulacki
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Comments
Really lovely work.
Woooooaaaaaa...me le quito el sombrero.
Nice, but too close to the S&S Singapore work for adopting dogs.
http://adsoftheworld.com/media/print/thai_spca_couch
--
brandon
www.brandonknowlden.com
Well, you are talking about the art direction, right? Because the idea is completely different.
Yeah, the art direction is impecable, just not original.
--
brandon
www.brandonknowlden.com
we aired the first part of this campaign (a layout with plastic items) on bus-shelters in August 2006, so it was quite earlier than the 'adopt pets campaign'.
and
even though you might find some art direction similarities (centric structure and accumulation of details) the IDEA is really different. it's really something else comparing to what 'adopt pets' guys had on mind. i like their campaign very much, but in my opinion this one is more coherent
regards, radek
uaaaaaaaauuuuuuuuuuuuuuuuu
great, great job
i agree with bknowiden to close to the adopt pets campaign, so its not new anymore
hey greenpeace, i believe in reincarnation. that's why i don't care so much about whales getting killed.
To me it looks like a test page for calibrating colors on LCD screens ... :-D nice, though.
really like it! Idea is great!
what you guys say about art direction is stupid... I think it is just a way, ad looks these days and this is just well done!
good A.D
niiice.
>>>> That's not an ad. THIS is is an ad.
LA GARCO!!!!!!!!!!!! SIMPLE, BELLA..... NECESARIA. PONGO DE PIE Y ME VISTO DE ETIQUETA.
I dont think its similar to the dog adoption ad.
I think its a great idea, one of my favorite's for Greenpeace so far, as some of their adverts don't always make a good impact
in those who are viewing it's minds!!
This is a good idea!
A series of these using different materials would be great, maybe Plastic bags and plastics in genera would look well in a collection!
f a u n a
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