Greenpeace: Become David, 4

Become David and fight against Goliath.

Advertising Agency: Draftfcb/Lowe Group, Switzerland
Creative Director: Dennis Lück
Concept: Andrea Huber
Copywriters: Tizian Walti, Maximilian Kortmann
Art Directors: Christoff Strukamp, Cinthia Stettler, Denise Frech, Cristian Neuenschwander
Illustrator: Anatolij Pickmann
Published: January 2012

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12 comments

Milan Solanki's picture
Milan Solanki
986 pencils

wow, nice art, nice idea

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Lovely visual but what does it communicate? -.^
Oh well, Greenpeace is probably known enough to get away with it - I just don't find it very convincing.

Ron Burgundy's picture
Ron Burgundy
1636 pencils

I agree with Jack, seems like a nice illustration with a headline written for it.

somecopywriter's picture
somecopywriter
1093 pencils

Love the art, love the concept. Why no great line to go with it?

andylefty's picture
andylefty
4533 pencils

Concept is solid.

Abhishek Parikh's picture
Abhishek Parikh
566 pencils

I like the art... but it is strange that our chap is actually using a slingshot which is made up of wood...
.

vlads's picture
vlads
539 pencils

this campaign got me the day. Excellent art and solid concept.

ace85le's picture
ace85le
3939 pencils

the art is intimidating enough to make me give it a star or two more.

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kleenex's picture
kleenex
25728 pencils

winner for art.

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

Good campaign. very nice art

Michaelsmagic's picture
Michaelsmagic
261 pencils

GREENPEACE always brings good ads

macnell's picture
macnell
169 pencils

.......

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