Greenpeace: Become David, 4

Become David and fight against Goliath.

Advertising Agency: Draftfcb/Lowe Group, Switzerland
Creative Director: Dennis Lück
Concept: Andrea Huber
Copywriters: Tizian Walti, Maximilian Kortmann
Art Directors: Christoff Strukamp, Cinthia Stettler, Denise Frech, Cristian Neuenschwander
Illustrator: Anatolij Pickmann
Published: January 2012


Milan Solanki's picture
Milan Solanki
988 pencils

wow, nice art, nice idea

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

Lovely visual but what does it communicate? -.^
Oh well, Greenpeace is probably known enough to get away with it - I just don't find it very convincing.

Ron Burgundy's picture
Ron Burgundy
1634 pencils

I agree with Jack, seems like a nice illustration with a headline written for it.

somecopywriter's picture
1108 pencils

Love the art, love the concept. Why no great line to go with it?

andylefty's picture
4537 pencils

Concept is solid.

Abhishek Parikh's picture
Abhishek Parikh
568 pencils

I like the art... but it is strange that our chap is actually using a slingshot which is made up of wood...

vlads's picture
539 pencils

this campaign got me the day. Excellent art and solid concept.

ace85le's picture
3939 pencils

the art is intimidating enough to make me give it a star or two more.


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kleenex's picture
37403 pencils

winner for art.

MicheleVirgilio's picture
2617 pencils

Good campaign. very nice art

Michaelsmagic's picture
261 pencils

GREENPEACE always brings good ads

macnell's picture
169 pencils


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