Greenpeace: Become David, 2

Become David and fight against Goliath.

Advertising Agency: Draftfcb/Lowe Group, Switzerland
Creative Director: Dennis Lück
Concept: Andrea Huber
Copywriters: Tizian Walti, Maximilian Kortmann
Art Directors: Christoff Strukamp, Cinthia Stettler, Denise Frech, Cristian Neuenschwander
Illustrator: Anatolij Pickmann
Published: January 2012

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jdb's picture
100 pencils

Why David isn't on a fishing boat in this add?

I'm a newbie in ads. Don't take me seriously.

Bill Me Now's picture
Bill Me Now
164 pencils

"Become David and fight against Goliath" kills this. The art is nice. The metaphor is clear. The visual works for someone who isn't familiar with the story as well. Should've just been the image and green peace logo. By adding the copy, I feel that green peace thinks i'm too stupid to understand their overused metaphor.

MicheleVirgilio's picture
2617 pencils

Great art for me

macnell's picture
169 pencils


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