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Asteridae

Agency Network: 
Published/Aired: 
May 2008
Description: 

Print advertisment created by Ogilvy, South Africa for Greenpeace, within the category: Public Interest, NGO.

Every signature helps save our seas.

Advertising Agency: Ogilvy Johannesburg, South Africa
Creative Director: Jonathan Beggs
Art Directors: Mike Martin, Jen Maestre
Copywriter: Alison Hingle
Photographer: Dean Powell

Comments (43)

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Highest Rated

salamandos's picture
salamandos
Activity Score 1947

Yes. I wanted to write that as well. :)

FlyingDogs's picture
FlyingDogs
Activity Score 968

Ooooooh!! Killer!

gmint7's picture
gmint7
Activity Score 2683

:::J:::
not killer
the idea or the line using signatures are quite done already.. by both students and agencies

still nice tho

:::J:::

wildbore's picture
wildbore
Activity Score 749

Nice hard work!

brain123's picture
brain123
Activity Score 830

Nop, the idea seems to be just borrowed interest from the sculptures of Jennifer...
http://www.jennifermaestre.com/

Shanty Mathew's picture
Shanty Mathew
Activity Score 130

Borrowed would be an understatement.
http://www.jennifermaestre.com/portfolio.php

"Advertising sucks... ever so gently."

"A good advertisement is one which sells the product without drawing attention to itself." - David Ogilvy

Kateter's picture
Kateter
Activity Score 2029

she's stated as an AD. they probably saw the work and thought to use it for Greenpeace, contacted the author who seemed to agree and get it published.

so what's the problem?

LeeHarvey's picture
LeeHarvey
Activity Score 3045

Have to agree with kateter, her name is on the list so she gets the credits she absolutely deserves. Great art!

Shanty Mathew's picture
Shanty Mathew
Activity Score 130

Just that the ads seem retro-fitted around the art.

"Advertising sucks... ever so gently."

"A good advertisement is one which sells the product without drawing attention to itself." - David Ogilvy

How_Addy's picture
How_Addy
Activity Score 66

And you're just so sad that you didn't think of it before?

Shock, Horror! Advertising that uses the creative talents of an artist as execution (and even credits her as an AD?!?!) What is the World of advertising coming to?

salamandos's picture
salamandos
Activity Score 1947

At the best it is lame and uncreative to use the style of an artist. The creatives should be the artists of their ads. As always if people use stuff they see on the internet this particular illustration style has already been used by other agencies. So You all get Your work finally on joelapompe.net. Well done.

Kateter's picture
Kateter
Activity Score 2029

"The creatives should be the artists of their ads."

really? so creatives should DOP themselves, do the editing themselves, draw a graffiti themselves if they need it in the background, do the make-up themselves, do the 3D animation themselves etc.?

so what is creative business? tiranny of the team or colaboration of various talents?

salamandos's picture
salamandos
Activity Score 1947

This is not what I meant. If the artist has already created works which were built out of pencils this idea is already done. Where is the creativity in using this idea again? Putting a logo on it?

Kateter's picture
Kateter
Activity Score 2029

but the agency gave it the NEW idea. before putting claim and logo on the visuals it was just fascinating artwork with different meaning. now it's the advertising idea.

the artist says this on her website:
"It all comes from one idea I had for a box with a secret compartment that would contain a pearl. The box would be shaped like a sea urchin, made of silver. In order to open the box and reveal the secret compartment, you’d have to pull on one of the urchin’s spines. The idea was of something beautiful, sculptural, but that you wouldn’t necessarily want to touch, and that also held a secret treasure."

putting logo and claim on it changed the whole context, you see?

salamandos's picture
salamandos
Activity Score 1947

It was not only "just fascinating artwork with different meaning". This is conceptual art. She speaks about the meaning and intentions of her art pieces. The "advertising idea" made around the art pieces is shallow and boring in my opinion. What makes me wonder repeatedly is that the artists in this and other similar cases are willing to cooperate with agencies.

Kateter's picture
Kateter
Activity Score 2029

OK, now you're going in totally subjective way.
now it's a matter of taste. I think exactly the opposite.
but... your opinion, my opinion, agree to disagreee :-)

salamandos's picture
salamandos
Activity Score 1947

Yes. I wanted to write that as well. :)

everartz's picture
everartz
Activity Score 7609

stunning, but i dont like the emptiness in the artwork :S
--
Everartz

| everartz |

CGilb09's picture
CGilb09
Activity Score 572

I am so bored with cool ideas thrown onto clean, white backgrounds. What's the point of having AD's if that's going to be the format for everything?

Tweet tweet: @ThisAbility

jsptrck404's picture
jsptrck404
Activity Score 437

while i don't totally disagree with you, i think that's part of the point here. the uncompleted ocean scene means there's more work to be done. because more signatures, means more ocean would be saved (and more ocean you'd see in the ad).

if there was a completed picture, then logically, that would mean they have enough signatures to have saved what they set out to, and what would be the point of the ad then? the white here makes perfect sense as a call to action.

| think small |

ivan's picture
ivan

The point is to know when to use which treatment. Not everything works with white background.

missed my turn's picture
missed my turn
Activity Score 426

But who's going to save our colored pencils?

brain123's picture
brain123
Activity Score 830

Yeah, let's cut down trees to make colored pencils so we can save the sea!!

Kateter's picture
Kateter
Activity Score 2029

but if you sign too much everything disappears (according to this idea)

cherrydarling's picture
cherrydarling
Activity Score 28

amazing art, but nobody sings with colored pencils...

brain123's picture
brain123
Activity Score 830

Agreed

mauricio1828's picture
mauricio1828
Activity Score 13

all i can say is: I luv it

Zeus's picture
Zeus
Activity Score 906

congratz...excellent work!!

totalcrap's picture
totalcrap
Activity Score 34

Gorgeous, but borrowed (stolen?) concept. Please at least credit the artist who created these amazing sculptures (as art, not as advertising) that are being used. To the rest of the creative team, good find.

http://www.jennifermaestre.com/portfolio.php

ChuckNorris's picture
ChuckNorris
Activity Score 834

She's clearly in the credits.

doworkson's picture
doworkson
Activity Score 242

who the fuck signs a petition in colored pencil?

ivan's picture
ivan

Good point, but the concept would work equally well with pens. Wood is just a more natural texture to use.

salamandos's picture
salamandos
Activity Score 1947

really not communicating the wanted message.

markfoo's picture
markfoo
Activity Score 8

congratz jennifer, your work is beautiful.

http://www.jennifermaestre.com/

the ad is... ok.

j2mango's picture
j2mango
Activity Score 534

its from a artist!!!!!!!!
stop steal ideas from artists pls

miko1aj's picture
miko1aj
Activity Score 3086

before accusing read credits, or at least comments, that You'd know what's really happening in here.

stitchy's picture
stitchy
Activity Score 779

brilliant work

OMaxweller's picture
OMaxweller
Activity Score 79

Very nice art direction. Very clean. Very simple. Very impactful. Good work.

bobthebuilder's picture
bobthebuilder
Activity Score 57

Beautiful art Jen... can't say the same about the direction MR Art Director.

NatalieM's picture
NatalieM
Activity Score 1685

Great art! Simple and clean.

sebarestless's picture
sebarestless
Activity Score 116

Unfortunate immitation of Amnesty's, indeed. There, signatures were saving lives. Here, crayons are saving the seas. Oh-kay, if u say so.

Everyonesgotone's picture
Everyonesgotone
Activity Score 3

It'd be different if they commissioned her to make something new for them. But to just pop a logo and a line on art is poor quality.

Spinnaker's picture
Spinnaker
Activity Score 98

An absolutely stunning campaign! Well done.

Guest's picture
Guest

This is completely scam...

This campaign never flighted, but was placed in some back alley publication to make it worthy of entering...

The Kimberley Diamond Fields Gazette...

Ogilvy Johannesburg has the reputation of doing this on many occasions...

I have to say O&M Jo'burg are more interested in their reputation than doing authentic work...

If you have to do that to win, shame on you...

And it's not the first time either...

Shove your egos up your arses...

As for the idea, it is good, but totally bogus...

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