These set of posters were designed to de-vilify Rehab centres and the stigma attached to them thanks to traditional posters painting drug abusers in a negative light...further lowering their esteem. Harsh words also meant harsh treatment and further discouraged people from seeking professional help. Our posters, literally changed all of that. It was designed to show how the Rehab centre viewed the situation, not as a criminal problem but just an addiction one.
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