Green Giant: Big bag family pack

Green Giant: Big bag family pack

Cut along dotted line

Advertising Agency: David Francis & Sons
Creative Director: David Francis
Art Director: Louise Badge
Copywriter: Michael Wolmans
Photographer: Navin Prowse

Your rating: None Average: 4.4 (13 votes)

Comments

Looks like a silver to me?
Nice craft.

Looks like a green, to me.
I dunno...

looks like a picture of the rain forest to me! and the dotted line means that the human destroys the forest. sorry guys, i don't understand it! what is the relation to deep-frozen foods!?

Looks like shit to me... I mean am I eating forest trees for dinner? is this an ad for de-forestation?... is this food for big green giants?

No guys, green giant is a producer of vegetables, like broccoli? And the dotted line is from the pack, you know like to open it??????

Are you kidding? What a leap. If that is the case this is a totally weak idea. Totally disconnected. I don't see a rain forest as fresh for eating.

thanks, i thought it was a catfish in an envelope.

That still makes no sense. So what's inside the bag? Trees or broccoli?

it has no logic in it.... am i eating trees?.. aggghhhhhggg.. and they don't even look like broccoli at all...

Hahahaha it means: Cut along dotted line and destroy the nature

bottom line is that the whole 'dotted line' approach has been done...sorry, next...

erm.. kill me, I'm batman?
Just givin it a try.

i think this is irrelevant... i don't get it.

creative and art directors both couldnt get it right - MAHN.

You guys are so clueless, the dotted line is obviously the perforation on the bag of frozen veggies, I love the concept, it's daring and "out of the box", and the color in this photo is brilliant.

Your either joking or you are responsible for this work. Daring and out of the box? please

mhmmmmmmmmmmmmm, can't wait to bite into this mossy, woody broccoli, full of tiny, albuminous animals.

at least it hasn't been done before =)

yeah. guess why.

Oversized broccoli? Please...

This leaves me speechless. The biggest "why didn't i think of that" moment of my life. more please.

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