Green Choice toilet cleaner: Fax

The idea was to advetise Green Choice's environmentally friendly products by making ads that were themselves environmentally friendly. Posters were printed on reused scrap paper that had been previously destined for landfill. This poster was printed on an old fax.
Agency: Publicis Mojo, Sydney, Australia
Creative Director: Darren Spiller
Copywriter: Hamish Spencer
Art Director: Heather Sheen
Photographer: Steve Turner
Typographer: Retoucher: David Dennings