Green Choice dish-washing liquid: Recycled paper

The idea was to advetise Green Choice's environmentally friendly products by making ads that were themselves environmentally friendly. Posters were printed on reused scrap paper that had been previously destined for landfill. This poster was printed on office waste paper, eg. faxes, photocopies and emails.
Agency: Publicis Mojo, Sydney, Australia
Creative Director: Darren Spiller
Copywriter: Hamish Spencer
Art Director: Heather Sheen
Photographer: Steve Turner
Typographer: Retoucher: David Dennings

13 comments

ema's picture
ema

interesting and inovative

Guest's picture
Guest

How many pages required for A single poster?

Zulu's picture
Zulu
84 pencils

Excellent.

jules's picture
jules

well done! but somehow i have a feeling that ive seen the idea before...

Jonny Lonestar's picture
Jonny Lonestar
284 pencils

flippin great!!! that idea has legs....
These are way beyond typical award show witty crap....

JLathrop's picture
JLathrop
22 pencils

If this campaign was printed on recycled paper, why is the ad artwork BEHIND all of the scrap paper copy? Shouldn't the new printed ink of the bottle be OVER the copy on the scratch paper? Maybe I just can't tell from these views or I'm missing something.

Interesting concept though.

ivan's picture
ivan

I don't think green (cyan + yellow) will cover black.

Ivan Raszl, admin of AotW

JLathrop's picture
JLathrop
22 pencils

It's probably just my not really being able to view them close enough. Perhaps if I could look at the real thing, I would see it. The one that really gets me is the toilet bowl cleaner. It is playing tricks on my eyes and looks like the bottle is behind the fax lines. All in perception!

MADE in the USA's picture
MADE in the USA
434 pencils

Nice concept layering, delivering a unique approach.
Good Job. mit-u )

Iwhoopyou's picture
Iwhoopyou

Will the consumer notice the recycle paper? Is a billboard, consumer suppose to view it from far range, so i dont think it will work interactively with the consumer. Nice concept thou.

directorreddy's picture
directorreddy
7 pencils

Vijay Reddy

its nice... :)

Guest's picture
Guest

this one is the best. you can still tell that the paper is recycled without it overtaking the visual, great concept.

Guest's picture
Guest

this one is the best. you can still tell that the paper is recycled without it overtaking the visual, great concept.

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