Green Choice dish-washing liquid: Bill

The idea was to advetise Green Choice's environmentally friendly products by making ads that were themselves environmentally friendly. Posters were printed on reused scrap paper that had been previously destined for landfill. This poster was printed on an old bill.

Agency: Publicis Mojo, Sydney, Australia
Creative Director: Darren Spiller
Copywriter: Hamish Spencer
Art Director: Heather Sheen
Photographer: Steve Turner
Typographer: Retoucher: David Dennings

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2 comments

Conceptual-eyes's picture
Conceptual-eyes
1475 pencils

smart. beautiful.

White Space's picture
White Space
86 pencils

If the ad is supposed to be printed on recycled paper shouldn't the ink be covering the old type?

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