bknowlden's picture
3647 pencils

Missing insight. Don't you highlight parts of a book and not the whole thing? Well executed though.

CC3's picture
730 pencils

Exactly my point

If you have to highlight every page, wouldn't that negate the need for a highlighter?

Good is the enemy of great.

Good is the enemy of great.

JAGGY's picture
1382 pencils

There are a few highlighted words or lines on every page. The glow is the combined effect of all those.

Jaggy, MICA Ahmedabad

Wordnerd's picture
6692 pencils

i guess it is supposed to show the marked passages so well, you can see them even if the book is closed. doesn't make it better though. ad for ad people.

Stigset's picture
1454 pencils

I understand from this ad that the higlighter is so powerfull it makes the whole book glow, it doesn't necesseraly mean every passage in the book is highlighted. Visually very appealing in my opion.

Tincho's picture
1093 pencils

Just what I was about to say.

Nice work.

Yeayea's picture

This is the best, it´s a nice work

xhp's picture
543 pencils

Best one of the series, i mean the best executed ... or ...

Dalbir Singh's picture
Dalbir Singh
552 pencils

Samething's been done for toothpaste, nail polish, washing powder, paint....


simone's picture
187 pencils

Fresh and new. Made me wanna buy it.

panasit's picture
687 pencils

This is very good ad. This is a photo that is highlighted green in some part by the highlighter. The book doesn't actually glow because every page in the book is highlighted (although at first glance it does appear that way).

--good idea is enemy of great idea

smilepig's picture
254 pencils

i like it except the way to place the packshot.it's like you don't wanna show it.

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