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Published/Aired: 
February 2008
1836
Description: 

Tet is a holiday season.

Celebration. An exclusive new scent for Tet.

Advertising Agency: BBDO Guerrero Ortega, Manila, The Philippines
Executive Creative Director: David Guerrero
Creative Directors: Joel Limchoc
Art Directors: Joel Limchoc, Jeck Ebreo
Copywriters: Simon Welsh, Tim Villela
Producer: Al Salvador
Accounts: Felicia Almario, Lynne Esguerra
Computer Artist: Manny Vailoces

Comments (16)

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nC's picture
nC
Activity Score 50

nC
firework seems not relate with the product but the concept.
script words are not legible.
Try use some serif to give clear reading and elegant feels.

marcooo's picture
marcooo
Activity Score 38

good stuff

rockdboat's picture
rockdboat
Activity Score 16

Geez nC... of course the 'fireworks' don't relate to the product - they relate to the word "celebration"!! But they're made up of flowers... and they're talking about 'a new scent'... get the picture?

stephen chiu's picture
stephen chiu
Activity Score 50

Sounded like you're from the agency. But, who are you trying to fool? Tet is not a holiday in the Philippines except for big time scammers.

nC's picture
nC
Activity Score 50

nC
thx rockdboat

Wordnerd's picture
Wordnerd
Activity Score 6692

solid

troubadour's picture
troubadour
Activity Score 20

nice concept and art direction, I agree with nC, the typography could have been better

Rami Qaddoumi's picture
Rami Qaddoumi
Activity Score 214

nice

niranjanhg's picture
niranjanhg
Activity Score 211

I love it, only the problem with the typography..Done.

advertising is my life's picture
advertising is ...
Activity Score 6

beautiful and powerful campaign. Congratulations.

vurtomatic's picture
vurtomatic
Activity Score 364

Because we all want
to smell different
during the hols.

biabitch's picture
biabitch
Activity Score 298

is tide a bbdo brand?

stephen chiu's picture
stephen chiu
Activity Score 50

Strange.

Zeus's picture
Zeus
Activity Score 906

this is a phat ass art direction, EXCELENT

tony truong's picture
tony truong
Activity Score 40

Tet in Philippine? Excreta, scam.

mae abigail's picture
mae abigail
Activity Score 27

Who's TET? What's TET? This is so lame.

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