Greater London Authority: 1 London

A positive, defiant message from Londoners, in the wake of the July 2005 bombings - stating that Londoners will not be divided.

Agency: Nitro, UK
Creative Director: Bruce Crouch
Copywriters: Olly Farrington, Neil Richardson
Art Directors: Neil Richardson, Olly Farrington
Typographer: Andy Bird
Published: 2006

17 comments

Laurent's picture
Laurent
289 pencils

why black? blue (with reference to the union jack) would have made this more proprietory to the UK.

Minimum's picture
Minimum
1496 pencils

Black is a more morbid colour. Making the link towards the tragic bombing more accesible. If they had used blue the whole image would seem more joyinsh and more colourful. And that is not the image you want to achieve with this message.

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Laurent's picture
Laurent
289 pencils

i thought of that too, but a deep blue can be just as persuasive. then again you're probably right

ellehcimeo's picture
ellehcimeo
3522 pencils

Minimum: Solidarity. I'm with you.

Desi's picture
Desi
1052 pencils

Pretty bad.

purplesimon's picture
purplesimon
475 pencils

That a description of your website?

ellehcimeo's picture
ellehcimeo
3522 pencils

You are so ornery today!

Rog's picture
Rog
6094 pencils

Ornery?

>>>> That's not an ad. THIS is an ad.

ellehcimeo's picture
ellehcimeo
3522 pencils

Ornery: 1. ugly and unpleasant in disposition or temper: No one can get along with my ornery cousin.
2. stubborn: I can't do a thing with that ornery mule.

That said. Everyone is allowed an occasional bad day. I was attempting to be playful. I failed.

JTW926's picture
JTW926
184 pencils

i like it. very strong and wanting to keep londoners united together. good one!

wgeddes's picture
wgeddes
298 pencils

i like this. i'm sure it's quite powerful for those who live there.

http://www.freerangerobot.com

Twombl's picture
Twombl
184 pencils

C'mon...it seems a student thing.
Good purpose, but really bad ad.

purplesimon's picture
purplesimon
475 pencils

This did run and at the time it really made a point to those of us that live in London and especially those of us that were caught up in those bombs.

For those that are against the creative, it follows an ad campaign about London being for Londoners and they used the word London to show different aspects of the city and what could be explored. It was running at the time of the bombs and this is therefore a perfect example of using a style already accepted and changing it so much it stands out really well.

Obviously, living and working in London, this additional knowledge helps to understand the reasoning behind the idea. I realise that isn't a reply to your original comment, so that's below!

That doesn't mean you have to love it! I understand that. But it had a real significance at the time.

I think it still does.

A. J. SMITH's picture
A. J. SMITH
2838 pencils

Not popping my cork

Rog's picture
Rog
6094 pencils

Agree, Buggers.
Good maths.
No passion.
Doesn't 'touch'.

>>>> That's not an ad. THIS is an ad.

Guest's picture
Guest

i read "1 london/7 million'ers'"

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