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Grazia Magazine: Money belt

Grazia Magazine: Money belt
Your rating: None Average: 5.9 (32 votes)

Remember, women notice the details first. Grazia Magazine. Fashion is in the little things.

Advertising Agency: McCann Erickson, Milan, Italy
Creative Directors: Marco Cremona, Milka Pogliani
Art Director: Erik Loi
Copywriters: Chiara Castiglioni, Francesca Pagliarini
Photographer: Zona 13
Published: March 2009

19 Comments

Guest's picture

Don't get.

theanc's picture 2697 pencils

Come on, that's not hard to get it.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

Guest's picture

go to buy an other brain, no one can help you.

Guest's picture

or sell yours, as "never been used".

BachBern's picture 109 pencils
7

Better

Guest's picture

i didn't like it.. forced

TRICKY's picture 3932 pencils

the work is nice but the idea is insulting for women

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture

How is it insulting.....?

Just asking to gather answers

TRICKY's picture 3932 pencils

well it portraits women to be superficial

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture

"portrays"

Guest's picture

Boring.

Guest's picture
1

I don't get it.

ivan's picture

Women notice the size of your wallet first.

whitespace's picture 2055 pencils

don't think that's the wallet. think it's more of a leather pouch, which is a terribly unfashionable thing to wear to pick up chicks. the size is to show the woman's point of view when looking at the guy, like a huge zit on the forehead it's gonna be the main distraction of the evening and lower your chances of getting laid unless you have a really expensive car to save yourself with.

Guest's picture

its not a wallet is it? I just thought it was a trendy leather bag.

Its not a complicated ad, why dont people understand it.

Are you not reading the strap line or something...or is it tiresome beligerant hubris?

Guest's picture

Trendy leather bag?
I think that's an oxymoron

Javier Ramírez's picture 1236 pencils

Mucho mejor que el otro, gran campaña.

http://javoramirez.wordpress.com/

Chief Creative Director Nexus BBDO

Guest's picture

ok. Ma poi la smettete?

Guest's picture

If you look at the title, it says "Money belt". Like white socks, nothing very fashionable indeed. My only question is why is this an ad for a magazine for women.

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