Grazia Magazine: Money belt

Remember, women notice the details first. Grazia Magazine. Fashion is in the little things.

Advertising Agency: McCann Erickson, Milan, Italy
Creative Directors: Marco Cremona, Milka Pogliani
Art Director: Erik Loi
Copywriters: Chiara Castiglioni, Francesca Pagliarini
Photographer: Zona 13
Published: March 2009

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19 comments

Guest's picture
Guest

Don't get.

theanc's picture
theanc
2778 pencils

Come on, that's not hard to get it.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

Guest's picture
Guest

go to buy an other brain, no one can help you.

Guest's picture
Guest

or sell yours, as "never been used".

BachBern's picture
BachBern
106 pencils

Better

Guest's picture
Guest

i didn't like it.. forced

TRICKY's picture
TRICKY
3930 pencils

the work is nice but the idea is insulting for women

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture
Guest

How is it insulting.....?

Just asking to gather answers

TRICKY's picture
TRICKY
3930 pencils

well it portraits women to be superficial

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture
Guest

"portrays"

Guest's picture
Guest

Boring.

Guest's picture
Guest

I don't get it.

ivan's picture
ivan

Women notice the size of your wallet first.

Ivan Raszl, admin of AotW

whitespace's picture
whitespace
1953 pencils

don't think that's the wallet. think it's more of a leather pouch, which is a terribly unfashionable thing to wear to pick up chicks. the size is to show the woman's point of view when looking at the guy, like a huge zit on the forehead it's gonna be the main distraction of the evening and lower your chances of getting laid unless you have a really expensive car to save yourself with.

Guest's picture
Guest

its not a wallet is it? I just thought it was a trendy leather bag.

Its not a complicated ad, why dont people understand it.

Are you not reading the strap line or something...or is it tiresome beligerant hubris?

Guest's picture
Guest

Trendy leather bag?
I think that's an oxymoron

Javier Ramírez's picture
Javier Ramírez
1245 pencils

Mucho mejor que el otro, gran campaña.

http://javoramirez.wordpress.com/

Chief Creative Director Nexus BBDO

Guest's picture
Guest

ok. Ma poi la smettete?

Guest's picture
Guest

If you look at the title, it says "Money belt". Like white socks, nothing very fashionable indeed. My only question is why is this an ad for a magazine for women.

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