Grazia Magazine: Money belt
Remember, women notice the details first. Grazia Magazine. Fashion is in the little things.
Advertising Agency: McCann Erickson, Milan, Italy
Creative Directors: Marco Cremona, Milka Pogliani
Art Director: Erik Loi
Copywriters: Chiara Castiglioni, Francesca Pagliarini
Photographer: Zona 13
Published: March 2009


19 Comments
Don't get.
Come on, that's not hard to get it.
PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com
Believe in Jesus - http://cargocollective.com/augustojesus
go to buy an other brain, no one can help you.
or sell yours, as "never been used".
Better
i didn't like it.. forced
the work is nice but the idea is insulting for women
The man who stops advertising to save money is like the man who stops the clock to save time
How is it insulting.....?
Just asking to gather answers
well it portraits women to be superficial
The man who stops advertising to save money is like the man who stops the clock to save time
"portrays"
Boring.
I don't get it.
Women notice the size of your wallet first.
don't think that's the wallet. think it's more of a leather pouch, which is a terribly unfashionable thing to wear to pick up chicks. the size is to show the woman's point of view when looking at the guy, like a huge zit on the forehead it's gonna be the main distraction of the evening and lower your chances of getting laid unless you have a really expensive car to save yourself with.
its not a wallet is it? I just thought it was a trendy leather bag.
Its not a complicated ad, why dont people understand it.
Are you not reading the strap line or something...or is it tiresome beligerant hubris?
Trendy leather bag?
I think that's an oxymoron
Mucho mejor que el otro, gran campaña.
http://javoramirez.wordpress.com/
Chief Creative Director Nexus BBDO
ok. Ma poi la smettete?
If you look at the title, it says "Money belt". Like white socks, nothing very fashionable indeed. My only question is why is this an ad for a magazine for women.