August 2007

Do you know what you eat? The DNA of genetically modified plants may contain the genes of insects, animals or even viruses. These products may potentially cause harm to your health. Look for a "GMO free" sign on the package.

Advertising Agency: BBDO Moscow, Russia
Creative Director: Andrey Illiasov
Art Directors: Giorgi Popiashvili, Fabiano Marques
Copywriter: Tatiana Moseeva
Photographer: Goran Tacevski

Comments (5)

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Highest Rated

Guest's picture

it's about the YUCK-effect.

kgeiger's picture
Activity Score 7312

Scorpions and spiders can be dangerous, but how dangerous is a grasshopper when it's not a part of some biblical plague? But overall, these are nice.

Guest's picture

it's about the YUCK-effect.

picturejockey's picture
Activity Score 658

The other two were good but this one is forced

kalpesh78's picture
Activity Score 2578

somehow i like the campaign.. there's an idea in it.. execution could've been better.ideas....30 minutes nahi toh free. Shadows are off.. and this could've been on a white backround.

ideas....30 minutes nahi toh free.

everartz's picture
Activity Score 7609

i think the idea been visited before in different ways.. still the execution each time gives the campaign its taste.. this time its done well i can say... i also like the effect given which emphasises the "been spot threat"... well done.

| Everartz |