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27 comments

ellehcimeo's picture
ellehcimeo
3522 pencils

My first thought was "heh heh, true dat" My next thought is... um... so? Anyone who knows anything about Hemp cloth knows that it doesn't contain any THC. Hemp made clothing isn't just for pot heads.
Why alienate anyone who doesn't smoke or is against it by saying "hey, these are made with plants that get people high"?

ming the merciless's picture
ming the merciless
190 pencils

Clothing made from the same thing that gets us high? Fantastic - makes complete sense to me. It doesn't mean you have to be a stoner to wear it.

Also makes this product stand out in the hugely saturated and competetive clothing market.

Nice work.

act's picture
act
535 pencils

second to that, plus are they trying to tell us that we can burn or even chew on the clothing??

the_ashlands's picture
the_ashlands
1394 pencils

chew????

the_ashlands's picture
the_ashlands
1394 pencils

funny...my first thought was your an idiot.

this campaign is clever, maybe a little on the cliche side of the circle, but clever nonetheless. i dont believe it alienates anybody..if people are stupid enough to think these clothes will get them high, and that it's legal to sell illicit clothing, then i'm sure they wouldnt be turned off by the ad because they're obviously high to begin with--and to be honest, what pothead wouldnt want clothes that get you stoned???

popdistortion's picture
popdistortion
1594 pencils

At least it's nicely done.

justpassingby's picture
justpassingby
1368 pencils

these are great, all three of them. My favourite is the spliff, this is my second.
Nice one guys, beautiful art direction btw.

Everyone associates hemp with marijuana, i think we have some jealous people commenting here

mikelite's picture
mikelite
1031 pencils

too easy & expected. plus by reinforcing the connection to marijuana (which I'm a major fan of) it only makes the case for hemp products more difficult to make.

drizae's picture
drizae
503 pencils

Cool, nice photography

Fail Harder.

ChuckNorris's picture
ChuckNorris
834 pencils

I smoke when I get tired from too much karate. So I like this ad.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

I thought you were exhausted from shilling Total Gym with Christie Brinkley on late night TV.
Big fan. Big fan...

the.adnerd's picture
the.adnerd
160 pencils

nice photos, really

hdgepdge's picture
hdgepdge
20 pencils

i bet this was the EASIEST sell to the client ever hahaha. "let's think about it over a joint...."

copyboi's picture
copyboi
2 pencils

Art director: We're hacks. We haven't gotten in CA since like 1981

Copywriter: What is the easiest possible client in the world to do ads for? We can do stuff and give the appearance that we're not hacks.

Art Director: A hemp clothing store!!!!!!!!!!

Copywriter: We're saved!

mikelite's picture
mikelite
1031 pencils

that's hilarious

Vibe's picture
Vibe
230 pencils

I like this shit! knowudimasyin son! Real dope sheet!

pixelbomb1's picture
pixelbomb1
2565 pencils

it's a shirt. not dope, dope.

Sincerely,
Arnold Santillan
714-206-2459

addyhoch10's picture
addyhoch10
2592 pencils

- - -

ivanlim's picture
ivanlim
262 pencils

here's a question:

this is a visual pun much like the nando's stuff ( check a few pages back).

just a different product.

so what makes this better?

mauroxxx's picture
mauroxxx
538 pencils

for MANY people is important "be different" so trust me... "be different" makes this product "better", simple

Desi's picture
Desi
1052 pencils

Don't wear this in Saudi Arabia :)

desailly's picture
desailly
470 pencils

Visual pun. Quite a charming one, though. Made me chuckle, but then I was a pothead in my youth.

slim's picture
slim
1047 pencils

Visual puns aren't necessarily evil. Fiery fries was one, a very good one of course. And The Economist has been known to dabble in the odd verbal pun. This one's not bad... not brilliant but not awful either. I think the quality of a pun is determined in part by the amount of work needed to actually make it work. Fiery fries, to continue the eg, simply dipped the chip in sauce to look like a match. The other determining factor is the quality of the visual insight. In fiery fries, the insight that a chip dipped in sauce looks like a match was very nice, but in the above case the only real insight is that dope is green and the clothes come in green. That's what's keeping it from greatness, IMHO.

Desi's picture
Desi
1052 pencils

Fiery Fry was done some 10 years back and WAS NOT a visual pun. There was an idea. It would have been a visual pun if you made french fries looking like fire.

slim's picture
slim
1047 pencils

A visual pun is not defined by whether it has an idea in it or not. It is simply a visual containing dual meanings. Look it up.

jkschlitz's picture
jkschlitz
48 pencils

I think this is the weakest of the three. The joint and the packed bowl actually look like what they're supposed to represent. This just looks like a spinach leaf in a baggie.

ivanlim's picture
ivanlim
262 pencils

thanks slim.
i totally agree with the fiery fries comparison.
but back then, there weren't many visual puns.

now, there are just as many as there are art directors around.
(sorry, but that's the truth.)

so i'm still wondering how one visual pun is better than another?
besides the obvious: better execution.

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