GraphTech Guitar Labs: Intensity

We can’t help how you look, but we can help how you sound.

Advertising Agency: Grey Canada, Vancouver, Canada
Creative Director: Alan Russel
Art Director: Leah Moy
Copywriter: Geoff Dawson
Photographers: Phillip Jarmain, Jarmain Productions
Additional credits: Genevieve Louden
Published: January 2010

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12 comments

atb2005's picture
atb2005
13567 pencils

Another great campaign by Grey.

gmint7's picture
gmint7
2685 pencils

haha

:::J:::

Appolonia's picture
Appolonia
298 pencils

love it... :)

Adaddicted's picture
Adaddicted
3435 pencils

Truly good, winner!!

withalltherespects

mosho's picture
mosho
298 pencils

hehe funny :d

slowrider's picture
slowrider
648 pencils

greyt !

one should not take life so seriously - as one will not come out of it alive.

The Undertaker's picture
The Undertaker
22 pencils

It looks very good !

MJStinson77's picture
MJStinson77
601 pencils

Nice. They really capitalized on an insight here. We all know and talk about how silly musicians sometimes look. I actually love seeing live performances just so I can see musicians 'get into' their work. Grey has really captured this idea and used it to benefit their client. The imagery is also excellent, kudos to the creative team as a whole!

www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones

brookjohnston's picture
brookjohnston
296 pencils

Awesome idea...as a terrible guitarist myself, I know my fellow axe-men will associate with this

xcreativity's picture
xcreativity
2374 pencils

thumbs up for grey!

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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listenthinkimplement's picture
listenthinkimplement
64 pencils

Cool!

deuBleuDi's picture
deuBleuDi
265 pencils

:) nice one, very insightful..

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