GraphTech Guitar Labs: Intensity
We can’t help how you look, but we can help how you sound.
Advertising Agency: Grey Canada, Vancouver, Canada
Creative Director: Alan Russel
Art Director: Leah Moy
Copywriter: Geoff Dawson
Photographers: Phillip Jarmain, Jarmain Productions
Additional credits: Genevieve Louden
Published: January 2010



12 Comments
Another great campaign by Grey.
haha
:::J:::
love it... :)
Truly good, winner!!
withalltherespects
hehe funny :d
www.it-evo.com
greyt !
one should not take life so seriously - as one will not come out of it alive.
It looks very good !
Nice. They really capitalized on an insight here. We all know and talk about how silly musicians sometimes look. I actually love seeing live performances just so I can see musicians 'get into' their work. Grey has really captured this idea and used it to benefit their client. The imagery is also excellent, kudos to the creative team as a whole!
www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones
Awesome idea...as a terrible guitarist myself, I know my fellow axe-men will associate with this
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www.twitter.com/brookjohnston
thumbs up for grey!
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Alexandre Brito
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Cool!
:) nice one, very insightful..