GraphTech Guitar Labs: Ecstasy

There are two reasons you’d make this face. We can help with one.

GraphTech is a manufacturer of guitar parts for premium guitar brands. This campaign introduces the idea of guitar faces, suggesting that with GraphTech, you can find those unique moments that make music so special. It’s when the note is just right, and the sound is so perfect, that the moment completely overcomes you.

Advertising Agency: Grey Canada, Vancouver, Canada
Creative Director: Alan Russel
Art Director: Leah Moy
Copywriter: Geoff Dawson
Photographers: Phillip Jarmain, Jarmain Productions
Additional credits: Genevieve Louden
Published: January 2010