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I was in the room when these were approved and I know what happened.

Did anyone ever think that maybe these guys were asked to mock it up just the way it is?

Now for the rest of you who seem to think you always know best. Y don't u post up some work of your own and let's see where you come?

The only reason everyone wanted to "kill the guy who did it" like there's only one name on that ad, is because he was clever enough to figure out a way to use them before anyone else did.