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Queen of spades

Agency: 
Published/Aired: 
October 2011
Description: 

The best of Belgrade in one place
Grand Casino

Advertising Agency: Euro RSCG, Belgrade, Serbia
Creative Director: Lazar Labus
Art Director / Copywriter: Josip Modli
Photographer: Miloš Gazdić

Comments (10)

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Highest Rated

Billoughsby's picture
Billoughsby
Activity Score 5144

Vanjaaa, Vanjaaa, Vanjaaa!

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

vote4pedro's picture
vote4pedro
Activity Score 4601

so either they didn't know "spade" is a racist term for black. or else they didn't care.

Bill Me Now's picture
Bill Me Now
Activity Score 180

That was my first thought. Not sure if it's the team that created it, or an overly sensitive viewer, but someone's going to be crying about this one...

Goyasapiens's picture
Goyasapiens
Activity Score 7

Than you never heard about Alexander Sergeyevich Pushkin and Pyotr Ilyich Tchaikovsky when your first connotation about spade is racist term used in the post-Civil War era in US.

andylefty's picture
andylefty
Activity Score 4535

More likely the latter.

Billoughsby's picture
Billoughsby
Activity Score 5144

While it's awkward as hell in English-speaking countries, I seriously doubt these guys were aware of the full connotation.

That said, the whole series is tacky and ugly.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

atb2005's picture
atb2005
Activity Score 13561

Serbia is like new Russia. Everything sex.

That said, they don't have to be aware of "that" connotation, which would be totally lost on the Serbian public. The ad was made for a non English speaking market. For that reason, I find nothing controversial here. Just a boring tacky campaign.

Billoughsby's picture
Billoughsby
Activity Score 5144

So we agree. I think.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

notanugget's picture
notanugget
Activity Score 135

She looks like she's ready to go home.

Vanjaaa's picture
Vanjaaa
Activity Score 26

The thing about the copy is that the original in Serbian "dama pik" has no racial connotation whatsoever. Granted, when translated it is a somewhat unfortunate solution.

Billoughsby's picture
Billoughsby
Activity Score 5144

Vanjaaa, Vanjaaa, Vanjaaa!

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

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