The fine art of not being roadkill. Wear a wig.
Whether you're pulling a swerve as a ruse, wearing a helmet or flashing, the greatest safety precaution when riding is constant vigilance. It's far more dignified than donning a wig and less humiliating than wearing a short skirt.
Advertising Agency: McCann Erickson, Malaysia
Executive Creative Directors: Ean-Hwa Huang, Szu-Hung Lee
Creative Group Head / Art Director: Jerome Ooi
Senior Copywriter: John HD
Designer: Chang Chun Boon
Production Manager: Jimmy Ong