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Comments (22)

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Highest Rated

cuteangel's picture
cuteangel
Activity Score 39

very very good work.......

djspiralz's picture
djspiralz
Activity Score 491

strong

Cash White's picture
Cash White
Activity Score 66

The line totally takes away from the ad.

the_ashlands's picture
the_ashlands
Activity Score 1394

i agree..the copy is awkward, probably could have left it out completely. but this concept is absolutely brilliant if you ask me! so powerful..great use of the glass from the frame to re-inact a car accident scene.

Modal Writer's picture
Modal Writer
Activity Score 333

why shorten graduation? otherwise it's fresh, never seen that before and it's great.

the_ashlands's picture
the_ashlands
Activity Score 1394

i think the 'grad' is in reference to a graduate rather than the graduation, not sure tho that was just my take on it. perhaps they wanted to involve a certain degree of ambiguity??

PaulyG_fill in the blank's picture
PaulyG_fill in ...
Activity Score 1148

I agree. This is superb work. VEry effective. The line isn't even necessary. THe picture with MADD in the bottome says it all.

lchiesi's picture
lchiesi
Activity Score 130

excelent idea and execution

weighter's picture
weighter
Activity Score 744

I am so very jealous that this idea is now taken. I know I would have found it heh... awesome work. jealous.

vikthegreat's picture
vikthegreat
Activity Score 51

the picture frame representing a car crash has been done a thousand times before... i'm quite surprised no one has realised that so far...
it's quite embarrassing actually, how NO ONE has said ANYTHING so far!!!
tsk tsk tsk...
:D

the_ashlands's picture
the_ashlands
Activity Score 1394

can we get a link to some of them...?

eslametman's picture
eslametman
Activity Score 74

Yes i checked the links
but i think art diection here is stronger even if the idea is not ginuene

PaulyG_fill in the blank's picture
PaulyG_fill in ...
Activity Score 1148

I agree. The idea may not be the first of its kind, but this execution far outweighs the others. They took an exisiting idea and really brought it to the next level.

the_ashlands's picture
the_ashlands
Activity Score 1394

me too.

weighter's picture
weighter
Activity Score 744

thats quite unfortunate. i feel like a lover spurned.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
Activity Score 1148

well, not so original afterall.

Flurb's picture
Flurb
Activity Score 263

RE: jebus's post
FROM: The team who created the MADD ad

A little background on the second set of ads that jebus linked to in his post… They were created by MacLaren McCann Calgary – AND THEY NEVER RAN. Apparently they were created for a pitch, but no one outside of MacLaren and their client had ever seen them before our ad was published. However, when we first posted our MADD ad on ihaveanidea.org, a minion at MacLaren pulled out their ads and claimed we plagiarized – which made for a juicy bit of blogging, but was COMPLETELY UNTRUE.

Eventually the CD at MacLaren realized the error in his underling’s accusation and wrote us a personal note retracting the accusation of plagiarism and formally apologizing. Even though our name had been dragged through the mud, we decided to take the high road and not mention MacLaren’s backpedaling on the ihaveanidea forum.

With regards to the first ad… Although we never saw it prior to creating our ad for MADD, at least it appears to be a legitimate ad. Well shit, what can we say? It’s unfortunate that a vaguely similar idea was published before ours, but we’d like to think that we elevated the concept to a whole new level and executed it a hell of a lot better than any of the other ads shown.

kre8's picture
kre8
Activity Score 989

your ad looks 100 times better.
but i gotto say with theirs - thats some pretty heavy retouching for ads that were only used in a pitch.

slim's picture
slim
Activity Score 1047

maybe they made up actual photoframes and smashed them...

RahoolTalukdar's picture
RahoolTalukdar
Activity Score 108

The 1...

Strict no no for BILLBOARDS.........
Cuz the non drunk drivers would smash up...........

Thinking what to think

HV's picture
HV
Activity Score 212

Sure this is a better execution than the prevoius ones.

Still done before, but if you are looking for an award some where might get it anyway, hence the "next level" and the execution.

But why didn't you place the logo in the top right corner. You have perperly tried it, but I think it would balance better like that and be more readble.

Good luck.

cuteangel's picture
cuteangel
Activity Score 39

very very good work.......

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