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GR 150 U Motorcycle: Ants
New GR150 U. Much more resistant. Made for those who can't stop working.
Advertising Agency: Casa da Criação, Rio de Janeiro, Brazil
Creative Director: Heleno Bernardi
Art Director: Rodrigo Lomelino
Copywriter: Marcelo Coli
Photographer: Rodrigo DeLamare
Published: May 2007
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is this really an ad for a motorbike brand?
i'm not familiar with the brand but i can imagine that bikers would prefer riding it instead of continuously repairing it? or am i missing the point?
♥♠
"New GR150 U.
Much more resistant.
Made for those who can't stop working."
Client Site: http://www.garini.com.br/
Strong idea, nice job.
== Bring back fags, lard and the biff.
no repairs to stop you? did i get it right?
the message is not very clear due to the mixing of two metaphors/symbols–ants for work, wrench for repairs. they should have picked just one–either just the ants or the wrench–and juxtaposed that (or twisted it to tie it up) with something that clearly says motorcycle.
hmm... does this mean i can be a creative director in brazil?
Well, for the concept wise, it is thus a good representation..
But while on the execution, i think they should change the tone of voice of this ad. i somehow think it does not cater to its target audience properly. This is too .. er.. should i say feminine..
* it's not how good you are. it's how good you want it to be *
In brazil is very common the use of motorbikes for delivery. So this ad is for the deliver guy, who needs to have a bike to work.
But if this ad is good or not I don´t know.
oh they're tiny bikes. sorry, my bad. this is good then.
Aoooohhhh!!! Dammmn that took me some time...NICE! They can actually push this furtherer 'VISUALY'..."Escape the spanner- keep working" cool positioning...considering the market.
Mmmhhhh. So so, nice thought. SFX: Blinking of eyelids followed by a heavy sigh - huhhhh.
This is not clear at all. The wrench and the tag line made me think that "working" meant repairing a motorbike that never works. So... this doesn't work for me.
"resistant" and the visual of/around the wrench make confusion. I think the idea is cool but need to repair the copy :)
Really bad rip off...
I've seen exactly the same ad, only ten times better. This is defenitly one for Joe la pompe! I've seen the original in an Archive. You see a can of coke (pepsi/coca cola, sugar free) and all the ants "walk" around them...
You guys should be ashamed of yourselfs...
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