GQ Magazine: Get ready to watch them go by
Advertising Agency: Tux & Gill, Lisbon, Portugal
Art Director: Tiago Rodrigues
Copywriter: João Madeira
Published: April 2008
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22 comments
Wha? Huh?
good work...
line should be better...
pashya is zero
DONE FOR PLAYBOY 8 YEARS AGO !!!!!!!
Can someone please explain, I can only imagine that it means to come and watch women's tennis? yes?
The answer is that the lines look as a tennis racket as well as a woman's intimate triangle.
I would have never seen a tennis racket. It looks like some roads crossing in the desert ...
even with the logo for the ESTORIL OPEN? as in tenis competition.
Nice idea, but why that grunge background?
I guess it plays both the role of a tennis court surface and skin ;)
done and got prize in FIAP 1999 !!!!!!
show us
Layout usado hasta la saciedad.
Is this a G-string or what?
I didn't know it was a racket until somebody here mentioned it.
hummm....is amazing how people like to comment without looking carefully and some of the times even read whats on the ads
most comments in ads of the world are usualy "stupid". for does who like to say very often "i don't get it" (the most seen comment around here) i say "open your eyes and look carefully before saying silly things". most of the times the answer is actualy very obvious.
cheers.
sorry pal. this is advertising, not art. if you need to stare at some print for a few minutes to get the idea, it's useless.
Think it for a while.
Then, in anytime, it will come to your mind as an idea.
i'm not the one complaining with the the very fashionable (around here) "i don't get it". i'm sure you have notice that most of the ads around here, well...almost everything actualy has someone claiming "i don't get it". does this mean that every art director with work on this website is incompetent? not everything is great yes, still there are a lot of critics made with no reason.
i’m inclined to think that there are a lot of "kids" around here with a lot of free time. i wish everyone had a link to their own portfolio so we could see how good their skills are. it's, by far, easier to complain about others. i wish i could see constructive critics. the "i don't like" comment is irrelevant.
when i said to look carefully the ideia wasn't to stare as if they had a work of art on their hands. i just think people should think before saying silly thinks, once again, most of the times, with no reason.
cheers.
I disagree buddy...
I think a good ad should attract your eye & identify the idea immediately. if you start questioning it, then its a bad ad! If you dont get it, then it is a bad ad!
"most of the times the answer is actualy very obvious."
This does not work and I don't like it. A poster like this should be instant, if not you're wasting your time, the punters time (if it actually ran) award juries time and your money.
don't bother entering this in anything.
Did the Art director really think that this will win an award?
http://adsoftheworld.com/media/print/nilefm_programs_2?size=_original