GPSOZ In-Car Navigation: Ganesha
GPSOZ In-Car Navigation
Directions from above.
www.gpsoz.com.au
Agency: Leo Burnett
Via: 24
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Comments
okay...i like the campaign. the art is kinda cool n the idea, though over-the-top, is relevant to the category & product...good job guys!
~ old habits die hard, older ones never do ~
I can live with that.
Yeah. Dig it. Nice comm strategy guys.
>>>> That's not an ad. THIS is an ad.
If only the site the user visits was half as good as this advertisement.
Yes, the site is truly a let down.
hmmmmm, i can´t say a thing about it! just can´t
is there life before death?
Am I the only one that doesn't see any strategy there? Any stupid GPS will give you "direction from above"!
agreed! planners fault!
is there life before death?
But no-one (in this market) claims that as their own band position...through the idea.
BTW, do you guys in that other hemisphere have ornamentally-type things on your car's dashboard, like that?
Or, is this just a cross-cultural thing?
>>>> That's not an ad. THIS is an ad.
But its kinda funny....it does convey the message....!!