Govesa Gas Station: Axe

You must trust who gets into your car. Govesa Gas Station. Guaranteed quality.

Advertising Agency: Jordão Publicidade, Goiânia, Brazil
Creative Director: Alessandro Jordão
Art Director: Vinicius Serpa
Copywriter: Paulo Zarat
Photographer: Shutter Stock
Published: November 2008

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16 comments

AdvMan's picture
AdvMan
299 pencils

Is it Gas Station or VW ad?
Bad Advertising, Because it creates brand coplex on people mind.

İyi Reklam, Kötü Reklam
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Guest's picture
Guest

I don't get the main idea. Am I stupid?

Guest's picture
Guest

mmmmmmm...yes

Guest's picture
Guest

you don't get the idea because there is NO idea !

Guest's picture
Guest

Is he the one I should trust? Or distrust?

rebeccaozone's picture
rebeccaozone
12 pencils

Its an ad for a gas station...not a VW ad...its says 'Govesa Gas station',doesnt it??

Guest's picture
Guest

horible

Guest's picture
Guest

horrible

Guest's picture
Guest

just plain ol....BAD

Guest's picture
Guest

cannes grand prix!

Guest's picture
Guest

Its comparing who gets into your car with the fuel that gets into your car. Not that bad.

Guest's picture
Guest

Worst line ever?

Guest's picture
Guest

IN Brazil, gasoline adulteration is a common crime. THe idea is comunicate the Govesa Gas Station as trustworthy, VW is the brand that they represents.

Sorry for the indian english.

Guest's picture
Guest

Essa campanha foi longe demais... Já achava a veiculação no CCSP exagerada. Agora, Ads of The World?!

Guest's picture
Guest

You must trust (what) gets into your car or powers your car will sound more better than who (human) gets into your car...and also the ad is for Govesa Gas Station not VW, so try show more of the brand (product) itself than the brand (car) that will use the product.

le bims™

Guest's picture
Guest

And the guy has to look like some middle-eastern terrorist!!!

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