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Published/Aired: 
June 2010
Description: 

Rodoanel, the biggest road work in Brazil, is ready.
As big as its benefits.
That's the only thing people talk about:
Rodoanel has been helping in the growth of the brazilian economy.

Advertising Agency: Lua Branca, Sao Paulo, Brazil
Creative Director: Rodrigo Gonzalez
Head of Art / Art Director: Caio Grafietti
Copywriter: Marcelo Diniz
Photography: Alexandre Rielo

Comments (7)

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Highest Rated

Guest's picture
Guest

I dont like it. So normal.

Marlus Lau's picture
Marlus Lau
Activity Score 1808

Very nice campaign.

Underdose's picture
Underdose
Activity Score 134

Published with typo?

dollypoppin's picture
dollypoppin
Activity Score 1423

Typo error? What, the small "b" in brazilian?

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"Nihil sub sole novum"

Gjeli's picture
Gjeli
Activity Score 105

The small "b" for Brazilian i think is a grammatical error :) Anyway, it is a nice campaign.

pez's picture
pez
Activity Score 1804

I think it isn't a grammatical error... you must use caps for Brazil, but not for brazilian, don't you?...
Nice campaign btw... I like it...

CUTIEPIE's picture
CUTIEPIE
Activity Score 347

Yeah, the rule says that when your talking about nationality (brazilian) it is written in small caps, when you mention the country, thats when you use the (big) caps.

Guest's picture
Guest

I dont like it. So normal.

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