Advertisement
Published/Aired: 
June 2010
Description: 

Rodoanel, the biggest road work in Brazil, is ready.
As big as its benefits.
That's the only thing people talk about:
Rodoamel facilitates the draining of the national production to the biggest post in the country.

Advertising Agency: Lua Branca, Sao Paulo, Brazil
Creative Director: Rodrigo Gonzalez
Head of Art / Art Director: Caio Grafietti
Copywriter: Marcelo Diniz
Photography: Alexandre Rielo

Comments (11)

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Highest Rated

r3dcube's picture
r3dcube
Activity Score 11

nice execution ... and yeah agree on the copy ... too long, and hard to read @ 1st glance

Sven Gali's picture
Sven Gali
Activity Score 845

I like the concept...the message is lacking

dollypoppin's picture
dollypoppin
Activity Score 1423

Just liked the execution.

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"Nihil sub sole novum"

dollypoppin's picture
dollypoppin
Activity Score 1423

Just liked the execution.

---------
"Nihil sub sole novum"

Adaddicted's picture
Adaddicted
Activity Score 3435

We have seen this execution already here few days back.
http://adsoftheworld.com/media/outdoor/lg_mobile_phones_management_book

withalltherespects

Guest's picture
Guest

yes it is the same sort of idea. But I do think that this campaign is more relevant to its product and a far better execution than the LG press.

jilia's picture
jilia
Activity Score 6

have some similiar with LG

Shajeel Dzyner's picture
Shajeel Dzyner
Activity Score 26

Nice ad

Guest's picture
Guest

SUPER IMAGE!
Message rather weak.

AssassinX's picture
AssassinX
Activity Score 1329

Just like the execution.

Cheerriiee's picture
Cheerriiee
Activity Score 952

I love it!, just the copy needs a little work, too long it lost meaning.

r3dcube's picture
r3dcube
Activity Score 11

nice execution ... and yeah agree on the copy ... too long, and hard to read @ 1st glance

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