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Published/Aired: 
July 2013
Description: 

Seeing the end of the line is our focus.
Be a cornea donor. Give life to the eyes of those who need to see better.

Advertising Agency: Art&C Comunicação, Natal, Brazil
Creative Director / Copywriter: George Wilde
Art Director: George Rodrigo
Photographer: Giovanni Sérgio
Illustrator: Fabrício Cavalcante

Comments (6)

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Highest Rated

Lazarus's picture
Lazarus
Activity Score 1536

Of course you like it, you probably did it.

Micah1221's picture
Micah1221
Activity Score 202

The blurred images and the display type were both cool. The visual execution as a whole could have been made more interesting. The emotional appeal of the Text type was weak. Why does she specifically needs to see better: does her career require strong eyesight, how has her lack of eyesight affected her life?

certaintly's picture
certaintly
Activity Score 3994

huh?????

danilofajardo's picture
danilofajardo
Activity Score 36

What?...I guess someone didn't read the whole text. But I still see it weak.

kleenex's picture
kleenex
Activity Score 43371

What a crappy ad.

ghostwriter13's picture
ghostwriter13
Activity Score 24

I like it!

Lazarus's picture
Lazarus
Activity Score 1536

Of course you like it, you probably did it.

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