Governo do Estado do Rio Grande do Norte: Focus

Seeing the end of the line is our focus.
Be a cornea donor. Give life to the eyes of those who need to see better.

Advertising Agency: Art&C Comunicação, Natal, Brazil
Creative Director / Copywriter: George Wilde
Art Director: George Rodrigo
Photographer: Giovanni Sérgio
Illustrator: Fabrício Cavalcante
Published: July 2013

6 comments

Micah1221's picture
Micah1221
202 pencils

The blurred images and the display type were both cool. The visual execution as a whole could have been made more interesting. The emotional appeal of the Text type was weak. Why does she specifically needs to see better: does her career require strong eyesight, how has her lack of eyesight affected her life?

certaintly's picture
certaintly
4060 pencils

huh?????

danilofajardo's picture
danilofajardo
42 pencils

What?...I guess someone didn't read the whole text. But I still see it weak.

kleenex's picture
kleenex
27802 pencils

What a crappy ad.

ghostwriter13's picture
ghostwriter13
24 pencils

I like it!

Lazarus's picture
Lazarus
1502 pencils

Of course you like it, you probably did it.

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